Capital Equiment News September 2023

TELEMATIC SOLUTIONS

The power to predict vision relies on historical and predictive data to digitally transform our business to ensure that we are future-proof.

Ctrack channels its power to predict

Ctrack, a leading player in the telematics business, is transforming its business with the slogan ‘The Power to Predict’ at the nucleus of this new strategy as they look to meet their customers’ high demands in a changing and challenging environment.

C track has a long history of market leadership in telematics, fleet management and technology development that facilitated industry disruptions throughout its 38-year history. Highlights include developing the technology behind the first multi-box tracking unit in 1997, Discovery Insure’s usage-based insurance in 2011 and the launch of Crystal in 2022. “With the emergence of big data, Ctrack realised that we needed to offer our clients solutions that allow them to utilise this data to their advantage in the most efficient way possible,” says Hein Jordt, Chief

Executive Officer of Ctrack. Ctrack’s brand transformation reflects its commitment to providing cutting-edge data and telematics solutions that stretch beyond traditional fleet management capabilities. Ctrack recognises the immense potential that lies within harnessing data to drive actionable intelligence and optimise business operations. “This is more than a cosmetic change, it signifies Ctrack’s dedication to innovation and commitment to staying at the forefront of technological advancements. The revamped brand reflects our belief in the transformative potential of data insights and predictive power,” adds Jordt. Power with purpose The power to predict goes hand in hand with the core pillars that have always been the motivating factor for Ctrack’s ongoing research and development efforts as they aim to assist customers in reducing risk and

“With the emergence of big data, Ctrack realised that we needed to offer our clients solutions that allow them to utilise this data to their advantage in the most efficient way possible.”

Hein Jordt, Chief Executive Officer of Ctrack

TALKING POINT

CAPITAL EQUIPMENT NEWS SEPTEMBER 2023 14