Capital Equipment News April 2018

QUICK TAKE

• Powerstar holds the second-largest market share in the extra heavy construction vehicle segment • The South African extra heavy commercial vehicle segment is, on average, a 12 000- unit per year market, and construction vehicle sales constitute about 20% of that figure • Testimony to Powerstar’s success in the local market is a massive 5 200-unit population rolled out between 2006 and the end 2017 • Another factor that has propelled this range to the summit of the construction vehicle market is the competitive pricing, making Powerstar a good fit for emerging contractors and entry-level participants into the construction industry

Bob Wang, CEO of Ever Star Industries

Apart from small and upcoming contractors, Powerstar has also become the product of choice for some large fleet owners. A case in point is Radds Transport, which started running Powerstar trucks since 2011, and today has more than 300 units in its fleet. Large range Powerstar has a broad application approach to cater for all the different needs of the construction segment, from tippers, water tankers and concrete mixers, to brick and crane carriers, with driveline configurations varying from 4x2 to 8x4 versions. These can be deployed across a range of applications including construction, mining, plant hire and liquid transport industry. “The VX range is our flagship line in the local construction market. Introduced in 2012, it comprises the 1627 4x2; the 1729 4x4; the 2628 6x4 (SWB & LWB); the 2635 A 6x6; the 3335 6x4 (SWB & LWB); and the 4035 8x4. The range is powered by the proven Weichai engine offering various horsepowers between 290 and 420,” concludes Selesnick. b

“A strong R&D regime has ensured continued development of the range. We have continuously listened to our customers, which has led to non-stop refinement of our product designs to meet the end users’ ever-changing requirements.”

Rodney Selesnick, Senior Head of Sales at Ever Star Industries

“Government has adopted a construction project roll out model which is designed to promote upcoming contractors. Our Powerstar range is a good fit for this group of customers, bearing in mind that they often don’t have a large capital outlay to purchase costly premium offerings.”

TALKING POINTS

“Government has adopted a construction project roll out model which is designed to promote upcoming contractors. Our Powerstar range is a good fit for this group of customers, bearing in mind that they

often don’t have a large capital outlay to purchase costly premium offerings. This is compounded by the fact that most financing institutions are not open to financing this group of customers,” says Selesnick.

CAPITAL EQUIPMENT NEWS APRIL 2018 5