Capital Equipment News April 2019

COVER STORY

At its maiden exhibition at NAMPO, Ever Star Industries will present a wide range of agricultural focused solutions – from both its Powerstar and Shantui stables – that speak directly to the needs of the farming community, writes Munesu Shoko . EXPANDING HORIZONS

G rain SA’s NAMPO Harvest Day – a staple on the calendar of the South African agricultural community and those who serve it – enables producers and other role players in the agricultural industry to experience the latest products and solutions on offer in the farming industry first-hand and in one place. Attracting close to 77 000 visitors and over 650 exhibitors every year, the show is said to be one of the biggest agricultural exhibitions in the Southern Hemisphere. This year’s show, to be held on May 14 to 17 in Bothaville, Free State, comes at a time when the local agricultural community is seemingly battling a lot of challenges – including droughts and poor yields. As a result, farmers are under pressure financially and are looking for reliable and rugged equipment and trucks that come at the right price, with the right aftersales support. On its first exhibition at this grand show, Ever Star Industries (ESI) – through its Shantui and Powerstar brands – will showcase solutions that speak directly to the farmers’ current needs. “We can offer a cost effective and efficient solution that suits most farmers. Added to that, we have great support structures on parts and aftersales, making ESI a top value proposition to the agricultural sector. Our trucks have already proven their reliability and rugged nature on and off African roads,” says Marc Mynhardt, Sales Manager for Powerstar at ESI Centurion. Dirk Poley, national sales manager – Shantui Yellow Equipment at ESI, says the Shantui range, which has also proved itself in more arduous mining and construction applications, offers an ideal product range for farmers seeking reliable and diverse tools that work across the various farming applications. The added advantage is that its products are price competitive and cost- effective and offer great support from a

reputable company that puts its customers first. “NAMPO is the perfect platform for us to showcase what we have on offer for the agricultural sector. It also presents us with an opportunity to grow our business in the agricultural sector, which currently constitutes about 15% of our total turnover,” says Poley. Powerstar showing In total, ESI will showcase six Powerstar truck models. The major talking point will be the new FT8, which joins the

“NAMPO is the perfect platform for us to showcase what we have on offer for the agricultural sector. It also presents us with an opportunity to grow our business in the agricultural sector, which currently constitutes about 15% of our total turnover.” Dirk Poley, national sales manager – Shantui Yellow Equipment at Ever Star Industries

“Powerstar’s success lies in the extra heavy side of the vehicle spectrum, and it was important for the company to take its time in selecting the right partner with which to introduce itself to the lighter end of the truck market.”

Marc Mynhardt, Sales Manager for Powerstar at ESI Centurion.

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