Capital Equipment News August 2022

ELECTRA MINING AFRICA

Southern Africa’s biggest trade show of its kind attracts thousands of visitors.

Electra Mining Africa 2022 preview

With over 25 000 m² floor space already sold and more than 550 confirmed exhibitors, this year’s Electra Mining Africa exhibition, which celebrates 50 years this year, having launched in 1972, is gearing up to welcome a host of local and international visitors. By Nelendhre Moodley.

T rade show organiser and portfolio director Charlene Hefer from Specialised Exhibitions says that there is much anticipation and excite ment around the restart of exhibitions and an eagerness to return to in-person, face-to-face business events. Hefer cites Kai Hattendorf, CEO at UFI, the global association of the exhibition industry, who recently noted that this year is seeing the exhibition and business events industry busier than ever – “shows are back and calendars are tight.” He added that as business events drive the recovery and re-connection of industries, sectors, and economies, their importance cannot be underestimated. “We are anticipating a well-attended event from both an exhibitor and visitor perspective. At our recent Electra Mining Africa exhibitor briefing, we were thrilled to see so many exhibitors – both seasoned exhibitors and first-timers – in attendance,” she says. The theme for this year’s show is: Make Connections That Matter. Hefer notes that while networking is a great way to interact and exchange information, making a real connection offers much more. “It’s the first step to building the enduring and beneficial

relationships that will matter to your business, and your future. Electra Mining Africa offers the opportunity to build long-lasting connections that matter for buyers and sellers, and all industry stakeholders.” Meanwhile, government’s recent announcement that face masks are no longer required to be worn and that there are no further limits on the size of gatherings, is likely to have a positive effect on attendance. Electra Mining Africa 2018 attracted close to 30 000 visitors, but trends emerging across this year’s shows to-date indicate that visitor numbers are generally lower than pre Covid events. But the quality of visitor is much higher and Specialised Exhibitions is still expecting thousands of senior level decision-makers at this year’s event. An exhilarating programme is lined up to ensure that it attracts as many visitors as possible. “Electra Mining Africa is a much-needed platform for buyers and sellers to connect face-to-face again. It presents an opportunity for industry networking to take place, to build business partnerships and new connections, and for new products and services to be launched.”

Electra Mining Africa 2022 Apart from the old favourites, Electra Mining Africa is

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