Capital Equipment News December 2016

MB AfroAsisa is confident that its association with the CNH Group will consolidate the company’s position in the South African market with the brands it represents.

MB AfroAsia SA’s recent purchase of an existing Iveco dealership in Gauteng, South Africa, which will accommodate its full range of CNH Industrial brands, underlines the company’s strong focus on growing its footprint to optimise backup support for possible increased market share gains, especially in a cut-throat trading environment, writes Munesu Shoko . LAYING STRONG GROWTH FOUNDATIONS

and being able to offer crucial backup support once it is operational in the field, is quite another. A well-maintained product means less down-time, higher productivity and lower costs for the fleet owner. Based on the continued understanding of these fundamental principles, MB AfroAsia SA is not holding back its investments into an expanded footprint in its quest to become a force to reckon with in sub Saharan Africa. MB Plant SA is a joint venture with MB Holdings Company, an international company based in the Middle East. The four-year old company continues to outgrow itself and is entrenching a strong relationship with its prime principal, CNH Industrial, with its focus on a strong national network of dealers, sub-dealers and branches across South Africa. MB Plant SA was established in January 2013 and became the authorised dealer of the New Holland brand. The company faced an uphill task to rebuild the brand, but Frank Reid, managing director of MB Plant SA at the time, believed his young company had what

W ith a greater focus on enhancing aftersales service capabilities, especially in an environment where aftermarket support is fast becoming king, MB AfroAsia SA has further expanded its footprint with the purchase of an existing Gauteng, South Africa Iveco truck

dealership which has become home to its range of CNH Industrial International brands. The Truck City Johannesburg dealership in Midrand has also become the company’s head office, and will also be home to other brands in MB Afrosia SA’s stable, including New Holland Construction and Astra Trucks. Having a quality product is one thing,

CAPITAL EQUIPMENT NEWS DECEMBER 2016 20