Capital Equipment News December 2016

BUSINESS

Truck City Johannesburg is a fully fledged operation that will sell the full range of Iveco commercial vehicles from 3,5 t to extra heavy duty units, ranging from passenger, long haul to off-road.

it takes to re-establish the New Holland name to being a force it used to be. After successfully turning around the fortunes of New Holland in its southern Africa jurisdiction, an opportunity to represent yet another CNH Industrial brand, Iveco, presented itself. MB AfroAsia SA opened its first Truck City Cape Town dealership two years ago, which went on to win the coveted Iveco Dealer of the Year accolade the very same year. “We have had solid achievements in a very challenging market in a very short space of time. We have seen some growth and we are confident to continue on the growth path,” says Alfred Da Costa,

across borders,” says Steenkamp. Steenkamp hails MB AfroAsia SA’s commitment to the success of the brands it represents in the local market. “Key to their success is the quality of service to their customers. I am convinced that the success at Truck City Cape Town will be replicated at Truck City Johannesburg.” Quick success story Danie Gerber, CEO of MB Plant SA, says the catalyst to the company’s quick success is its strong focus on an extended footprint to be closer to its customers. This has also been made possible by the strong foundations laid at the launch of MB Plant SA in 2013. The company is undoubtedly enjoying quick success as a result. Only two years ago, MB Plant SA had six dealers across South Africa, a number which has since risen to 16. Director Frank Reid, who also manages Truck City Cape Town, says there is no doubt that the company has made significant progress since its inception four

chairman of MB AfroAsia UAE LLC. Brian Steenkamp, Iveco head of Network Sub-Sahara Africa, says CNH Industrial and MB AfroAsia SA are very much aligned in their strategies to become significant players across sub-Saharan Africa. Truck City Johannesburg is the second collabo- ration between Iveco and MB AfroAsia af- ter the initial Cape Town venture in 2014. The partnership will be replicated across borders, and the first venture will be in Mozambique, where MB AfroAsia SA and Iveco are at an advanced stage to open a dealership in the country. “Both parties are fully committed to make a success of the partnership. We will expand together

“We have had solid achievements in a very challenging market in a very short space of time. We have seen some growth and we are confident to continue on the growth path.”

CAPITAL EQUIPMENT NEWS DECEMBER 2016 21