Capital Equipment News December 2016

STRONG PARTNERSHIP PAYS DIVIDENDS

Munesu Shoko (MS): The South African construction equipment market is in a challenging space right now following difficult economic conditions. How is Case, together with its dealer, CSE, faring at this stage? StephenMcGregor (SM): The construction equipment market is down nearly 30% year on year and it is through these tough times that relationships between manufacturers and distributors either become tense or a mutual understanding and a strong partnership is formed, as with Case and CSE. Communication, a strong understanding of where we are and where we want to be in the short to long term in this highly competitive, depressed market, become key factors. So, despite challenging conditions, Case and CSE are

Despite current tough market conditions in South Africa, Stephen McGregor, business manager for Case Construction in South Africa, believes that a closely knit partnership between the OEM and its local dealer, CSE, continues to yield growth opportunities across all market segments, writes Munesu Shoko.

can be tough so we have carefully selected a product range to match the particular conditions. From our class leading backhoe loader range we have specific models that we offer customers to fit the diverse applications we find all over South Africa. The 580T and 570T models are a good fit in any application with various options to suit

building on their long standing relationship to find growth opportunities across all market segments. MS: Can you please give me a breakdown of your product line-up for the South African market. SM: As you know South African conditions

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