Capital Equipment News February 2018

BAUMA CONEXPO AFRICA PREVIEW

Eazi Access is bringing one of JLG’s latest ultra-booms to its stand at bauma CONEXPO AFRICA.

Scania will be showcasing its complete construction solutions, comprising a wide application range and extended services.

premier exhibition for the mining and con- struction industry in Africa is part and parcel of the company’s strategy to maximise its brand awareness. “Our expectations are generally addressed by customer feedback, which gives us a good idea of how our customers are experiencing the market. Any potential projects, as well as future invest- ments, require information and planning. The networking that such exhibitions afford us enables us to plan and prepare for future projects,” says Maleka. Brian van Buuren, MD of ITR Africa, shares the same view, saying that the show is very important for the African capital equipment industry at large. “It is a great platform to promote and display our extensive and ever-growing product ranges. It is also an opportunity to continue our aggressive and accelerated African growth plans,” says Van Buuren. Lubricating across industries As with any exhibition of this nature, visitors can expect a new product and solutions galore at this year’s event. Mitch Launspach, commercial sales manager at FUCHS Lubricants South Africa, which manufactures approximately 90% of its products locally at its plant in Isando, says the company has a wide range of locally and internationally manufactured oils and greases that cover the entire lubricants market, including heavy-duty diesel vehicles, civils & earthworks, all mining sectors, agricultural applications, the food industry, and heavy-duty industrial manufacturing and engineering. “As a result, at bauma CONEXPO AFRICA we will be showcasing our entire offering to these different sectors, rather than

Capital Equipment News reiterated the importance of the show to the African capital equipment fraternity at large. Stephen Jones, Bell group marketing director, says there is absolutely no doubt that tradeshows can be extremely beneficial to both the users and providers of plant. “For users of equipment, the southern African market is very competitive with good equipment choices significantly affecting the chance of success. With a large number of brands competing there is value for users of equipment to be able to visit one location and be able to closely interact with manufacturers and distributors to help guide those critical buying decisions,” reasons Jones. “bauma CONEXPO AFRICA has a particularly strong appeal to Bell because of our African heritage and our approach to providing a one-stop shop for quality equipment solutions in the region. There is also a lack of well-supported platforms in the industry and our commitment is to work alongside show organisers to make the event a success and, most importantly, add significant value to the users of equipment across the region,” adds Jones. Nomonde Kweyi, marketing & commu- nications manager at Scania South Africa, says bauma CONEXPO AFRICA has always been a key tactical channel for Scania. “Three years ago, we successfully launched our construction offering at bauma and

since then we have significantly increased our market share in this segment,” she says. “The expo offers us a platform that is target audience specific, allowing us to showcase a solution that offers true value specifically for the construction customer and their business needs.” Larry Smith, national sales executive at Eazi Access, says the company’s first priority is to engage with its customers, as well as showing them how its solu- tions can help them increase productivity, improve on-site efficiencies, enable cost savings and achieve greater safety adherence within their business activities. “The event is a wonderful opportunity for us to showcase our new solutions to the industry, ensuring customers understand the positive effects on their business,” says Smith. Having exhibited at the two previous editions of the show in 2013 and 2015, the Wirtgen Group South Africa rates bauma CONEXPO AFRICA as a great plat- form to showcase its latest technologies available, according to sales manager Waylon Kukard. “The Wirtgen Group is the market leader in our industry and we regard bauma as an important platform to showcase our class leading technologies to our customers and to live our ‘Close to our customers’ mantra,” he says. Norman Maleka, national sales manager at SEW-EURODRIVE South Africa, says the

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