Capital Equipment News January 2022

DISTRIBUTORSHIP AGREEMENTS

In August last year, Kemach Equipment signed a distributorship agreement to sell and support the full range of Liebherr earthmoving equipment in South Africa.

The making of SA’s equipment one-stop shop Having successfully backed the JCB brand in South Africa and neighbouring countries for the past 18 years, Kemach Equipment has over the past year adopted a multi-brand approach, following the signing of new strategic distributorship agreements with several leading global OEMs. The strategy behind the ‘one-stop shop’ approach, explains CEO Les Lothian, is to provide customers with the convenience and efficiency they need by offering a multitude of products and services under one roof, writes Munesu Shoko . E stablished in 2003, Kemach has over the years been the force behind the JCB name in South Africa and neighbouring countries such as Leso- tho and Eswatini (previously Swaziland). However, following the end of the JCB dealership agreement in 2021, Kemach has adopted a multi- brand strategy that has seen the company entering into distributorship agreements with several premium equipment brands. The business realignment strategy was put in motion in March 2020 when, in partnership with Anhui HELI, Kemach introduced its Kemach Forklift range, giving the company a footprint into the booming materials handling market. The distributorship agreement with McCloskey International in October 2020 was a further coup for Kemach in its quest to expand its products and services in the mining, aggregates, construction and demolition, recycling and infrastructure markets.

In July 2021, Kemach was appointed as the new supplier of the full range of BULL backhoe loaders in South Africa, Lesotho and Eswatini. This was followed by yet another strategic distributorship agreement with BOMAG GmbH in August 2021, allowing Kemach to market and support the full range of BOMAG’s heavy and light machines in South Africa, Lesotho and Eswatini. During the same month, Kemach Equipment signed a distributorship agreement to sell and support the full range of Liebherr earthmoving equipment in South Africa. The range includes excavators (20 – 100 t), wheel loaders (10,4 – 25 t), bulldozers (20 – 73 t) and a line of telehandlers. With effect from September 1, 2021, Kemach also took over the distributorship of the Torpedo range of breakers from Maximum Equipment. Meeting customer needs The multi-brand strategy, explains Kemach Equipment CEO Les Lothian, is in line with the ever-changing needs of customers. With the evolution and transformation of project scopes, he says, the introduction of strong, high- performance products and cost-centric services is needed now more than ever. “We felt that by being linked to a

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CAPITAL EQUIPMENT NEWS JANUARY 2022