Capital Equipment News January 2022

Yanmar new premium red machines pave the way for a new era

Yanmar Compact Equipment has adopted an eye-catching premium red paint colour across all its machines globally. Premium red machines were first introduced in the North American market in 2020, and the rollout sees Yanmar’s EMEA (Europe, Middle East, Africa), AOLA (Asia excl. Japan, Oceania, Latin America) and Japanese markets completing the metamorphosis. The new Premium red paint colour brings Yanmar’s compact equipment in-line with Yanmar Group’s image. “Our dealers and our customers really like the new colour,” states Jeff Pate, sales director, Yanmar Compact Equipment North America. “Everyone feels that Premium Red attracts attention on the jobsite, and just as the quality and reliability of our products stand out from the competition, in a sea of yellow competitive machines in North America, our Premium Red colour stands out too.” But the shift from the well-known Yanmar yellow is more than simply a cos- metic colour change. For Yanmar Compact Equipment, the symbolism of this change resonates on a deeper level. “Yanmar Compact Equipment is on a journey of transformation,” explains CEO Giuliano Parodi. “We aim to be a global leader in compact equipment and with the help of our dealer partners, deliver sustainable business solutions for our customers and the societies in which A groundbreaking research project by Volvo Construction Equipment (Volvo CE) and partners to explore every aspect of the electric ecosystem is helping to deliver a complete site solution for real urban applications. Together with multiple municipalities, cities and academic and industry part- ners, Volvo CE is thoroughly testing every part of how an electric machine is put to work from a system perspective – from charging infrastructure through to energy supply and more. The Electric Worksite (E-Worksite), which launched earlier this year in Gothenburg, Sweden, not only sets the global benchmark for electric jobsites but also tests electric machines’ specific requirements across different tasks within a demanding urban environment. It is a vital next step in the manufactur- er’s electrification journey and a testa- ment to its commitment to achieving net zero value chain greenhouse gas emis- sions by 2040, as validated by the Science

The new Premium red paint colour brings Yanmar’s compact equipment in-line with Yanmar Group’s image.

they operate.” “Our acquisitions of the last few years are now fully integrated into a harmon- ised, Yanmar CE way of working, with common processes and customer focus right across our enlarged product and services portfolio. For us, premium red sends out a clear signal that we are one company with a clear product strategy. But our transformation goes far beyond our machines, we are challenging the way we think and the way we work, to transform our products, our business, and our brand to create even more value for our customers,” adds Parodi.

In product transformation, Yanmar CE is currently evaluating several alternative fuel and powertrain technologies and recently unveiled its first electric mini excavator prototype, the new SV17e. Featuring the new premium red colour, the SV17e is aimed at customers in the European market in the 1,5 to 2 t segment. “Our prototype is significant because it demonstrates our capability to bring the quality and reliability of our highly respected conventional engine technology into the arena of electrification,” explains director Product Management EMEA, Cedric Durand. b

Volvo CE develops full power of electric ecosystem with E-Worksite

our customers reach their own climate goals through complete site solutions with a holistic sustainable approach. This exciting partnership allows for a comprehensive in- vestigation into the varied infrastructure and support system needs for electric machines to really perform to their best, no matter the task at hand.” b

Based Targets initiative. Carolina Diez Ferrer, head of Advanced Engineering Programmes, at Volvo CE, says: “We are already delivering electric solutions that offer zero exhaust emissions, reduced noise, and a much more comfortable work environment, but that is only half the chal- lenge. We are committed to also helping

CAPITAL EQUIPMENT NEWS JANUARY 2022 36