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CAPITAL EQUIPMENT NEWS

JULY 2015

8

V

olvo Days was first held in 1958 and

has grown since then to become the

most significant annual event in Volvo

Construction Equipment’s calendar.

The event, held in June this year allowed

invited guests to explore Volvo products and

services by machine range and segment –

from Volvo Construction Equipment, Volvo

Trucks, Volvo Penta and Volvo Financial Ser-

vices – in the town where Volvo Construction

Equipment first began life in 1832. Guests

were able to walk around the machines,

watch them in action in a demo show, dis-

cuss features and benefits with product ex-

perts, and test drive them for themselves.

This year approximately 7 000 guests are

expected to attend.

With a forward-thinking theme Volvo Days

2015 reinforced the Volvo Group’s com-

mitment to innovation, as well as providing

long-term and environmentally-sustainable

solutions for customers. The environment a

major area of activity within the Volvo orga-

nization will plays a particularly significant

role in the company’s ever popular machine

show.

During its 57 year history Volvo Days has

had several homes in Sweden but has been

a regular fixture at the demo field in Eskilstu-

na since 1976. The accompanying Custom-

er Center was first established in 1985 and

this year celebrates its 30th anniversary.

Since its opening the Customer Center has

welcomed some 700 000 visitors, including

customers, dealers, journalists and dignitar-

ies from all over the world. Last year (2014),

more than 30,000 visitors stepped through

its doors.

The Customer Center together with the

demo field is one of the largest facilities of

its type in the industry, spanning 75 hect-

ares and housing over 90 machines with the

space to demonstrate them all on different

terrains and at varying gradients, highlight-

ing the full extent of their potential.

“Volvo Days is our chance to give our

guests a real insight into the Volvo brand,

its heritage and the expertise behind our

machines,” says Tomas Kuta, President of

Volvo Construction Equipment Sales Region

EMEA. “We are constantly developing our

facilities and test-driving capabilities in or-

der to remain as the industry leader in this

field”.

b

VOLVO DAYS 2015

Tomas Kuta