Capital Equipment News July 2023

FLEET PREDICTABILITY

Telematics with the power to predict Ctrack, a leading player in the telematics business, is transforming its business with the slogan ‘The Power to Predict’ at the nucleus of this new strategy as they look to meet its customers’ high demands in a changing and challenging environment.

C track has a long history of market leadership in telematics, fleet management and technology development that facili tated industry disruptions throughout their 38-year history. Highlights include developing the technology behind the first multi-box tracking unit in 1997, Discovery Insure’s usage-based insurance in 2011 and the launch of Crystal in 2022. “With the emergence of big data, Ctrack realised that we needed to offer our clients solutions that allow them to utilise this data to their advantage in the most efficient way possible,” says Hein Jordt, Chief Executive Officer of Ctrack.

Intelligence first Ctrack’s brand transformation reflects its commitment to providing cutting-edge data and telematics solutions that stretch beyond traditional fleet management capabilities. Ctrack recognises the immense potential that lies within harnessing data to drive actionable intelligence and optimise business operations. “This is more than a cosmetic change, it signifies Ctrack’s dedication to innovation and commitment to staying at the forefront of technological advancements. The revamped brand reflects our belief in the transformative potential of data insights and predictive power,” adds Jordt. The power to predict goes hand in hand with the core pillars that have always been the motivating factor for Ctrack’s ongoing research and development efforts as they aim to assist customers in reducing risk and minimising safety

“Owners have less time to manage fleets, but Crystal allows them to do so much more and gain a deeper understanding of data, as well as clear predictions with a limited number of clicks.”

Hein Jordt, Chief Executive Officer of Ctrack

TALKING POINT

CAPITAL EQUIPMENT NEWS JULY 2023 20