Capital Equipment News March 2017

Shantui offers an extended dozer range to the Southern African market, with over 10 models available for customers in the region.

DRAGON’S DOZING APPETITE INSATIABLE

O ver the years, the Southern African dozer market has been such a competitive turf, mostly for premium makers jostling for a share of the seemingly lucrative market. In 2007 Chinese construction equipment manufacturer Shantui entered the fray with its range of dozers to challenge the dominance of premium makers such as Caterpillar, Komatsu and Liebherr, to mention a few. Barely known to local equipment users at the time, Shantui already boasted in excess of 60% share of the Chinese dozer market. A subsidiary of Shandong Heavy Industry, historically its core product is bulldozers, but in the past few years the

In a market that is traditionally dominated by premium OEMs, Chinese construction equipment manufacturer Shantui continues to rip a sizeable share of the southern African bulldozer market, writes Munesu Shoko.

company has expanded beyond reliance on a single product line through an acquisition strategy. To date, the company is known as the bulldozer king in China, holding about 60% share of the domestic Chinese dozer market, according to David Gao, chief operating officer at Everstar Industries, the authorised dealer of the Shantui range of construction equipment in South Africa. Back in 2010, it went on to become the largest producer of

bulldozers on a global scale, making over 10 000 units that year or two in five crawler- type dozers produced in the world. The next largest producer by number of units was Caterpillar. At present, Shantui’s annual production capacity exceeds 15 000 units of bulldozers. Meanwhile, South Africa is a 200- unit per year dozer market, and to date, Shantui claims to own 5-10% share of the particular market. Gao alludes to

CAPITAL EQUIPMENT NEWS MARCH 2017 18