Capital Equipment News March 2023

SOURCING EQUIPMENT

Due to the keen pricing, low operating costs and extreme reliability of the Lovol range of loaders the company has awarded multi-franchise supplier, ELB Equipment, with dual distributorship rights alongside Dura Equipment’s established sales and service outlets. The partnership provides ELB customers access to value-based loaders that easily go toe-to-toe with premium brands in terms of durability, reliability, productivity and cost of ownership. Sensible partnership ELB Equipment CEO, Desmond van Heerden, says the distribution agreement is a match made in heaven. The companies have an almost half-cen tury-long relationship and share similar outlooks with an emphasis on customer service and building lasting relationships. Staff cultures and ethics are aligned and as a bonus, the companies’ headquarters are less than ten kilometres apart. Mature supply chains exist for the distribution of machinery and spare parts which are easily integrated to provide customers of either company with the same equipment, parts and service at a guideline for pricing. The biggest advantage for customers is of course having a Lovol wheel loader outlet nearby for sales, services, spares, and support wherever they are in the sub-region. The machines have become somewhat of a sensation in the earthmoving commu nity due to their performance in the field in mines, construction, industrial, quarry ing, and agricultural operations. Evidence of this can be found among company own ers who report consistent cost-of-owner ship savings of about 40% over compara ble brand machines including fuel, parts, and servicing. Added to this the capital cost of the Lovol machines is up to 30% lower than premium competitors. Unbeatable value Van Heerden concludes that the Lovol wheel loaders fit the company’s Best of-Breed philosophy and open doors for customers to become more profitable. “Lovol wheel loaders are, in my opinion, the best machines money can buy right now. We have keenly watched our friends at Dura Equipment Sales grow the brand and succeed in the face of nervous times due to the economic downturn and more recently during Covid. “The brand’s warranties underpin the confidence in Lovol equipment, and its reputation speaks for itself. There is a lot of synergy and passion among us and not only as far as the Lovol product.” b

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