Capital Equipment News March 2024

MATERIALS HANDLING

GLT introduced the new branded Bobcat forklifts this year.

Bobcat’s resurgence in Southern Africa Goscor Lift Trucks (GLT) brought back the iconic Bobcat forklifts to the Southern African market in a groundbreaking move. This strategic revival comes as part of the global Doosan Bobcat rebrand strategy, marking a historic moment for Bobcat enthusiasts in the region.

B obcat forklifts boast a rich legacy that dates back to 1968 when the first forklift rolled off the production line in South Korea under the Daewoo brand. A significant chapter unfolded in 2005 when Doosan acquired the company, paving the way for the formation of Doosan Industrial Vehicle (DIV) in 2011. Fast forward to 2021, and Doosan Bobcat took the reins, encompassing manufacturing facilities in Incheon (Korea), Yanta (China), and Lübben (Germany), with operations spanning over 90 countries.

service that has defined GLT over the years. “GLT is a leading supplier in the South African materials handling industry,” Barber affirms, highlighting their commitment to comprehensive warehousing solutions with the lowest total cost of ownership. The rebranding of forklifts is a concept introduced previously for GLT. With Patrick Barber’s two-decade-long involvement, including converting Daewoo forklifts to the Doosan brand in 2005, GLT brings a wealth of experience. GLT underwent its corporate rebranding earlier this year, aligning with the Goscor Group’s vision of enhancing customer uptime across various industries. Doosan Bobcat (DIV) forklifts will proudly carry the well-known Bobcat colours, with the rebrand in effect since the start of 2024. This signifies a strategic alignment with the global brand, making Goscor Lift Trucks an integral part of the renowned Bobcat family. Showcase at LogiMAT 2024 Simultaneously, on the global stage, Bobcat unveiled its fully rebranded

Goscor Lift Trucks, an integral member of the Goscor Group since 1984, takes pride in rebranding its premier forklift brand, Doosan, which will now proudly don the iconic Bobcat livery. This marks a rebranding exercise and a historic return of Bobcat forklifts to the South African stage. Low cost of ownership As Goscor Lift Trucks positions itself as a dynamic forklift company, Patrick Barber, GLT Business Development Director, emphasises the extensive range of electric and diesel-powered forklifts and exceptional after-sales

“Recognised for its extensive range of electric and diesel-powered forklifts, along with exceptional after-sales service, GLT has established itself as a dynamic forklift company offering comprehensive warehousing solutions with the lowest total cost of ownership.”

Patrick Barber, GLT Business Development Director

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CAPITAL EQUIPMENT NEWS MARCH 2024 20