Capital Equipment News May 2021

John Deere is expanding its construction line-up to 18 countries across southern Africa and West Africa.

The countries in question are South Africa, Botswana, Zimbabwe, Eswatini (formerly Swaziland), Namibia, Zambia, Kenya, Uganda, Mozambique, Angola, Malawi, Tanzania, Ethiopia, Egypt, Rwanda, Burundi, South Sudan and Sudan

As part of the expansion programme, available Deere-designed and manufactured construction products include backhoe loaders, excavators, wheel loaders, motor graders and crawler dozers

A crucial step in John Deere’s venture to expand its construction line-up is the recent appointment of three capable dealers in southern Africa – AFGRI Equipment, Mascor and Senwes Equipment

Product line-up As part of the expansion programme, available Deere-designed and manufactured construction products include backhoe loaders, excavators, wheel loaders, motor graders and crawler dozers. Of note is that the appointed dealers will offer the full Deere-branded excavator range from 21 tonnes (t) to 40 t. Having

Angola, Malawi, Tanzania, Ethiopia, Egypt, Rwanda, Burundi, South Sudan and Sudan. Griffiths Makgate, sales manager, John Deere Construction & Forestry at John Deere Africa Middle East, tells Capital Equipment News that the decision to take full control of the marketing and support of the Deere-branded construction products is in line with the

company’s approach in the global market, where John Deere has been offering its own construction products through an independent dealer network since 1956. “Building on our global strategy and existing presence in Africa, we felt it was the right time to offer our construction product portfolio under the John Deere umbrella for the first time in these key growth markets in Africa,” he says.

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CAPITAL EQUIPMENT NEWS MAY 2021