Capital Equipment News May 2022

BACKHOE LOADERS

A customer taking delivery of BULL backhoe loaders from Kemach Equipment.

New ‘BULL’ in the backhoe pen

Having received its first batch of BULL backhoe loaders in December last year, Kemach Equipment has sold just over 20 machines thus far. Despite the competitive nature of the backhoe loader market, the company believes it has the ultimate tool to challenge for a 10 – 12%market share, writes Munesu Shoko.

A s part of its business realignment strategy, Kemach Equipment signed a distributorship agreement for the BULL range of back hoe loaders in July last year. Despite the initial slow uptake, Mark Senyard, national support and marketing manager at Kemach Equipment, has seen a growing interest in the product in recent months. While the BULL brand has been available in South Africa since 2017 through previous dealers, Senyard says many customers in the mainstream construction and plant hire sectors were not familiar with the brand. “We initially had a slow take-up as many of our existing customers felt it was an unknown brand in South Africa,” he says. “Having conducted a strong brand awareness campaign and demonstrated the machine range’s capabilities, customers are starting to accept the BULL offering. Feedback from those who have used the machine has been positive.”

The range Kemach Equipment currently offers four BULL backhoe loader models, the HD76, the HD96 GP, the HD96 CS and the HD100 MP. Powered by a naturally aspirated Kiloskar engine delivering 56,7 kW of power at 2 200 rpm, the HD76 is said to offer 15% more bucket breakout force and 4% more backhoe bucket capacity than some of the closest competitors in its class size, thus maximising machine productivity. The HD96 comes in two variants, the General-Purpose and the Clamshell Bucket versions. The machine is powered by a turbo charged Kiloskar engine delivering 70,6 kW power at 2 200 rpm. Driven by a 74,5 kW Perkins engine, the larger HD100 MP (Multi-Purpose) model comes with a standard clamshell bucket, fold over folks and an extended dipper. However, customers wishing to acquire the HD100 in a General-Purpose configuration can place special orders. A key competitive edge of the machine range are the

CAPITAL EQUIPMENT NEWS MAY 2022 12