Capital Equipment News May 2025

MATERIALS HANDLING

Beyond the Sale: MAN Truck & Bus SA Puts Customers First Juanita Pienaar spoke to Noko Seopa, Head of Customer Service Management (CSM) at MAN Truck & Bus South Africa, to unpack how the company’s aftersales strategy is not just an operational pillar, but a key part of its promise to simplify business for customers. In a competitive transport market where uptime and reliability are everything, MAN’s approach to customer care, parts availability, and strategic service partnerships is redefining what support beyond the showroom floor looks like.

optimally, are safe, and deliver the lowest total cost of ownership,” says Seopa. For MAN, this begins with understanding exactly what customers need, then aligning products, service packages, and technical support accordingly. “Our aftersales strategy revolves around understanding our customers’ needs and providing tailored solutions,” he explains. “We aim to provide solutions that help our customers operate their vehicles efficiently and cost effectively.” This tailored approach, according to Seopa, helps clients maximise uptime, improve safety, and extend vehicle life - three factors that are vital in a transport economy where breakdowns can have far-reaching ripple effects. Building loyalty with quality parts and service A key element in the success of MAN’s aftersales strategy is the company’s rigorous parts programme. Customers rely on speed and quality - something Seopa and his team understand deeply. “We ensure availability of parts at our dealers and Parts Distribution Centres (PDCs),” he says. “We continuously review our parts stocking to meet the demands of the market.” MAN’s commitment to genuine parts is

Our aftersales strategy revolves around understanding our customers’ needs and providing tailored solutions. We aim to provide solutions that help our customers operate their vehicles efficiently and cost-effectively.

A strategy that starts with the customer At MAN Truck & Bus SA, aftersales isn’t a secondary consideration - it’s a

priority built into the very foundation of the business. “Aftersales plays a critical role in ensuring that vehicles perform

CAPITAL EQUIPMENT NEWS MAY 2025 20

Made with FlippingBook. PDF to flipbook with ease