Capital Equipment News November 2024

CONSTRUCTION TRUCKS

Driving the future of construction: ISUZU’s enduring legacy in South Africa Capital Equipment News’ Juanita Pienaar recently sat down with Billy Tom, President and CEO of ISUZU Motors South Africa, to discuss the company’s 60-year journey in truck manufacturing, its contributions to the construction industry, and the strategies that keep ISUZU at the forefront of innovation and reliability in South Africa and across Africa.

A legacy of reliability ISUZU’s presence in South Africa began in 1964 with the introduction of the ISUZU Elfin TKG 10, a pivotal moment that laid the foundation for a long-lasting relationship between the brand and the country’s growing automotive industry. As Billy Tom recounts, “The ISUZU story in South Africa is one of durability, reliability,

and adaptation to local demands.” The company’s entry into the South African market marked the beginning of a legacy, which has since expanded to include a wide range of trucks and bakkies, playing a crucial role in sectors like construction, mining, and agriculture. In 1978, ISUZU made a significant stride with the KB40 diesel bakkie, which quickly became a top-seller due to its durability. The 1980s saw the brand introduce innovative features such as rack and pinion steering. This also included independent front suspension, keeping ISUZU ahead of the curve in terms of vehicle performance. “These advancements not only elevated our brand but also met the evolving needs of South African industries,” said Tom.

“ISUZU’s commitment to the construction sector is further exemplified by its extensive range of vehicles. From medium to extra heavy trucks, ISUZU offers solutions for various tasks within the capital equipment market.”

Billy Tom, President and CEO of ISUZU Motors South Africa.

TALKING POINT

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