Capital Equipment News September 2015

MATERIALS HANDLING

TORRE LIFTING SOLUTIONS flying high with aerobatic team sponsorship

T he Pitts Special aerobatics team has become a well-loved and recognised name in South Africa. Renowned as best in their class with their Pitt’s special aircraft with many collective awards to their names, these daring aviators, Scully Levin, Arnie Meneghelli, Ellis Levin and Sean Thackwray are a common sight at corporate days, shows and events. This team has been sponsored by Torre Au- tomotive, formerly Control Instruments for 16 years. With the acquisition of Control In- struments by Torre Industries, the team was rebranded as Team Torre and other business units in the Torre Industries stable were of- fered sponsorship.

Torre Lifting Solutions signed an exclusive contract to sponsor the branding on one of the four-plane fleet. The Team Torre branding extends to the flight suits and other promo- tional material at events. Quentin van Breda, technical director at Torre Lifting Solutions, points out that the company has a long tradi- tion of identifying and capturing opportunities to increase its market penetration.

tower cranes have become a regular and no- ticeable feature on major construction sites throughout southern Africa. The sponsorship of the Pitts Special plane and crew was a natural extension of our sustainable brand growth. We have the added advantage of hav- ing customer flip days during the year to offer our clients a very different experience in an aerobatic aircraft. As with all of our endeav- ours, we believe in aligning ourselves with the best in breed,” Van Breda explains. b

“Our cranes and other lifting solutions are highly visible and, in particular, our Potain

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