Capital Equipment News September 2017

BUSINESS

After years of domestic dominance in China, SDLG has placed its focus on becoming a global leader in construction machinery.

KEY TALKING POINTS

1,5 & 46 t

70%

In 2007, Volvo Construction Equipment acquired 70% of SDLG

In 2010, SDLG expanded its product offering with the opening of a 197 000 m² excavator production line

SDLG has completed about 40 technological innovation projects at state level

The OEM is among the Top 4 sellers in the Chinese excavator market

Excavator series ranges between 1,5 and 46 t of operating weight

SHARES

SEEKING GLOBAL DOMINANCE On the back of an apparent shift towards value brands in the global construction equipment industry, Chinese manufacturer SDLG has set itself an ambitious target to become a global leader in the international construction machinery sector. Backed by key investments into world-class R&D and manufacturing processes, an ever-growing global footprint, and a strategic product expansion programme, the building blocks to achieve the objective are well in place, writes Munesu Shoko , who recently visited SDLG’s manufacturing facility in Linyi, China.

that 80% of global construction machinery sales belong to the value sector, especially driven by the insatiable appetite for this gear by developing markets. For example, about 60% of the African wheel loader market belongs to Chinese brands, while 80% of the same market in Russia is also dominated by value offerings. Shandong Lingong Machinery Co. Ltd is one of China’s leading manufacturers of construction equipment, which it markets under the SDLG brand name. SDLG products are targeted at the value segment, and con- sidering the apparent global shift towards low-spec, low-priced construction equip- ment, the company has seen exponential growth of its business in recent years, both in its domestic Chinese market and export destinations. After years of domestic dominance in Chi- na, especially in the wheel loader market, SDLG has placed its focus on becoming a global leader in construction machinery. The building blocks for the seemingly ambitious objective are well in place, considering that

T hat value brands are gaining a larg- er share of the global construction equipment market is undebatable. Industry figures have it on good authority

CAPITAL EQUIPMENT NEWS SEPTEMBER 2017 8