Capital Equipment News September 2017

Shandong Lingong Machinery Co. Ltd is one of China’s leading manufacturers of construction equipment, which it markets under the SDLG brand name.

SDLG’s F-Series wheel loader range, a radical upgrade of the previous L-Series, made its debut earlier this year in the Middle Eastern and African markets.

the OEM is already one of the world’s lead- ing wheel loader suppliers, by volume. Guo Shaohua, communications director at SDLG, reiterates that the quest to be a force to be reckoned with on a global scale will be achieved through the company’s commit- ment to the growth of its sales and distri- bution network and a product line that con- tinues to grow and develop technologically, among other key initiatives. The Volvo factor In 2007, SDLG entered into a partnership with the Volvo Group, in which Volvo Construction Equipment (Volvo CE) acquired 70% of the Chinese OEM. From the onset, Volvo CE’s investment in SDLG was meant to bring long-term growth for the company, and 10 years on, the partnership is leading to tangible benefits for SDLG customers globally. The influence of having a large parent has been obvious. A lot of time has been spent on product expansion, improving product quality, the way SDLG goes into export

in the global construction machinery will be met primarily through delivering high quality products. To achieve this, SDLG continues to invest heavily in its research and development (R&D) to ensure that products are in line with the current technological advancements. “We have completed about 40 technological innovation projects at state level that have gained recognition through the National 863 Programme, the National Torch Programme, the National Key Technology R&D Programme, as well

markets, how the brand is supported and strengthening the sales team and global dealer network. “Following our partnership with Volvo CE, a series of product, service and distri- bution improvements have firmly taken root at SDLG. For example, with the support of the Volvo Group, SDLG has significantly strengthened its scientific research arm to develop international cutting-edge innova- tive technologies.” The company’s ambitions to be a leader

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