Capital Equipment News September 2018

aftermarket initiatives. In less than three years, VECV SA has already established one of the strongest dealer networks comprising some of the leading groups in the country, such as the Imperial Group (Magnis Group), BB Motor Group, CMH Group, AAD Group, Bilson Trucks, Emerlo TTC Group, Morgan Group, Shorts Commercial Vehicles and Premier Truck and Bus. Its product range is now available across the country at 15 strategic locations, ensuring high levels of sales and aftersales support. “Being a new entrant in the market, we are proud of being accepted by big dealer groups in the country. It’s because we have the right products and the right market strategies,” says Singh. Enter Pro 6000 Series The new range comprises the Pro 6016 (8 t payload) 16 t GVM freight carrier and the Pro 6025T (10 m³) 6x4 construction tipper with 25 t GVM. With the Pro 6000 series, VECV aims to set new benchmark of efficiency and productivity in this segment. The Eicher Pro 6000 Series will meet the needs of market segments such as haulage, distribution, construction, industrial loads, courier and perishables. “The trucks have undergone rigorous endurance and performance testing for over 100 000 km in South Africa. Together with

The trucks have undergone rigorous endurance and performance testing for over 100 000 km in South Africa

VECV South Africa has expanded its Eicher truck range with the launch of its Pro 6025T, a 10 m³ tipper, and the Pro 6016, a 16 t GVM freight carrier into the local market

The key talking points on this range are fuel efficiency and ease of maintenance, both crucial parameters in running a successful transport business

A high percentage of the service parts are common across the range. Many body parts are also common within the Pro 6000 Series, which reduces operating costs for customers

“We did our research before coming into the South African market. It is an unforgiving market which offers you a single chance as a new entrant, and if you mess it up, you are out. As a result, we have put much focus on our aftermarket structures, with the creation of a strong dealer network and parts availability being key focus areas.”

“We have had a good run with our 3008 model. The Eicher brand has been well accepted since we launched some two years ago.”

Mark Diab, director of Sales & Marketing at VECV South Africa

Surender Singh, vice- president & country head, VECV South Africa

“Our aftermarket strategy is driven by five key pillars, namely, fast response times, parts availability, a system driven approach, customer focus and a fully engaged dealer network.”

Antonie Bekker, director of Aftermarket at VECV South Africa

TALKING POINTS

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