Capital Equipment News September 2021

EARTHMOVING EQUIPMENT

Kemach will offer a full line of Liebherr hydraulic excavators.

Liebherr scales up sales and support capabilities with Kemach partnership

Having previously taken a direct route to market, Liebherr has adopted a dealership approach to its earthmoving equipment business in South Africa, following the appointment of renowned capital equipment supplier, Kemach Equipment. The new partnership – effective August 2021 – will scale up Liebherr’s sales and support footprint and enhance customer satisfaction in what is deemed to be the largest, yet competitive, yellow metal equipment market in Africa, writes Munesu Shoko.

O n the back of a competitive sector, Liebherr is leveraging the opportunity to scale up its aftermarket service capabilities with the appointment of Kemach Equipment as a sales and aftersales support partner in the country. market landscape in the South African yellow metal equipment

Speaking to Capital Equipment News , Tendayi Kudumba, GM Earthmoving at Liebherr-Africa, says the partnership will not only boost Liebherr’s sales and support footprint, but also enhance customer satisfaction through enhanced product uptime. Liebherr-Africa has traditionally sold its products directly to market, except for the period between 2012 and 2017, when it had a local South African sales partner for excavators and dozers. “The change in strategy,” explains Kudumba, “was necessitated by the need to grow our market share and to better serve our customers in South Africa.” He, however, reiterates that, as part of the partnership, both Liebherr-Africa and Kemach will offer sales and aftersales support services across the country with no particular allocation of regions.

“On the one hand, Kemach gives us a strong sales and support footprint to expand our reach in South Africa, and on the other, the Liebherr range affords Kemach a high-end earthmoving product to offer to its customers.”

Tendayi Kudumba, GM Earthmoving at Liebherr-Africa

TALKING POINT

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