Construction World April 2017

New responsive website launched CASE Construction Equipment launched its new website designed to deliver seamless support and information to customers when they need it, wherever they are and on any device.

The new site delivers a clean, modular layout with pages that are easy to navigate and product information that is readily available. A distinct, vertical navigation allows for easy browsing and opens up the main area of the screen to view more information at one time. Responsive design detects the device being used and automatically adjusts the page layout and resolution for screen size. The same experience is delivered on desktops, tablets and smartphones. The product configurator, now also available for tablet and mobile, lets customers explore all options available on equipment and request a quote. The seamless integration between equipment and attachments allows customers to

easily identify the complete solution that matches their requirements. A social media feed on the homepage offers an interactive digital experience, with a seamless integration between the website and CASE’s social media presence. Customers are also able to stay up to date on the latest CASE news and events with designated areas for both. Marcello Fortunato, marketing director CASE for Europe Africa and Middle East, said: “We live in a digital era where life is fast paced and information is needed in an instant, right at our fingertips. With the new website, we aim to offer our customers an efficient and interactive digital experience that will deliver practical solutions for their business.” 

Geared to meet the needs of the 21 st century The world is clearly getting warmer: 2016 was recorded as the hottest year since records have been kept. This trend will no doubt continue over the years to come.

With this situation, the demand for water amenities like swimming pools is bound to increase. People want to keep cool, and swimming pools are seen as one ways of doing so. However, at the same time as the world heats up, the availability of water supplies to meet water needs is coming under pressure. Currently, large parts of South Africa face drought conditions, and the scarcity of water makes it problematic for individual families to maintain the swimming pools they have at their homes. “Current conditions suggest that shared facilities make far better sense than individual swimming pools,” comments Alastair Sinclair, regional director for Africa at multinational water innovation company Crystal Lagoons. “But, even conventional swimming pools serving communities can be problematic because of the amount of water and energy they use and the costs related to keeping the water clean.” Crystal Lagoons, The World’s Top Amenity, takes swimming to a whole new level. Crystal Lagoons technology enables the construction and maintenance of unlimited size crystal-clear bodies of water, at low cost. There are 600 projects in various stages of development and negotiation in 60 countries. In the heart of the Egyptian desert, at Sharm El Sheikh, for instance, a sought-after residential development with a 12-hectare man-made lagoon with a sandy beach, has turned otherwise unusable land into prime property. “A big positive for us in South Africa is that the water usage of a Crystal Lagoon has far less impact than a swimming pool,” Sinclair explains. “Most significant is that any type of water can be used to

fill the lagoon, not only water of the quality needed for a swimming pool, which is essentially the water we need for human use. The evaporation of water from a Crystal Lagoon is insignificant because of the use of a microfilm technology that can reduce evaporation by up to 70%, which means that the lagoon does not have to be topped up with water regularly as with a swimming pool. In fact in some areas, rain water alone fulfils these requirements.” Sinclair explains that 100 times less chemicals are needed to clean and disinfect the water in a Crystal Lagoon than for a swimming pool. The crystal clear lagoons are monitored and operated from a centralised location via the internet. The Control and Monitoring Centre (CLCL) guarantees water quality 24/7. Sinclair is upbeat about the prospects for the adoption of this unique new water feature by the South African market. 

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CONSTRUCTION WORLD APRIL 2017