Construction World July 2017

MARKETPLACE

Reputation as world-leader in road construction The Atlas Copco Group has sold

construction equipment which forms one of the Group’s seven core businesses – public works, foundations, building, energy services, steel and mechanical construction and pressure vessels – will become the strongest division in the Fayat Group. Middle East Africa will be one of 11 regional Dynapac business areas globally, with sales and service operations in 37 countries together with five global production facilities being Brazil, Sweden, Germany, India and China. The global holdings company will be based in Sweden and the divisional management head office in Germany. Once all due diligences have been finalised, Dynapac SA will be a local legal company responsible for the Southern Africa territory within the MEA region and the head office based in Dubai. “This is an ownership change and not a change in business structure,” says Neville Marthinussen, Atlas Copco Construction Technique Business line manager, Dynapac Road Construction Equipment. “Until closure, the Road Construction Equipment Division will remain part of Atlas Copco’s Construction Technique Business Area. So it is business as usual,” Marthinussen assures customers. “As Dynapac South Africa we will continue to serve the market with our products and services. The current product portfolio remains unchanged and

The Road Construction Equipment division became part of Atlas Copco‘s Construction Technique business area in 2007 and manufactures Compaction Rollers for asphalt and soil application, as well as asphalt equipment Planers and Pavers. The products are well known globally under the Dynapac trade name. Founded in 1957, Fayat is a 100% independent family owned Group with an international scope in 120 countries and representation by 152 companies around the world. Fayat has earned a reputation for being a dedicated and reputable original equipment manufacturer through eleven road construction equipment companies and dedicated brands active in this area. Dynapac will transfer to Fayat on 1 July 2017 and become a company within the Group operating under the Dynapac brand name. Following the acquisition, road its global Road Construction Equipment Division, including the Dynapac brand name, to the number one construction Group in France and world-leader in road construction equipment, Fayat Group.

all scheduled product renewals will continue as planned.” Marthinussen confirms that the Atlas Copco name will gradually be phased out to end 2017 and the Dynapac brand will be prominently displayed on all products come 2018. Fayat has plans to further strengthen its strategic position in road construction and road maintenance equipment. “The Group’s reputation as a world-leader in road construction equipment with over 60 years’ experience, presents a solid platform on which we are able to reinforce the strength of the Dynapac brand through continued development, improvement and expansion of our Dynapac product ranges and services that have clearly earned the respect and trust of our customers over many years,” concludes Marthinussen. 

New brand identity WSP Global has unveiled its new brand identity, represented by the introduction of a new logo that marks its growth and transformation, and celebrates the culture built on the coming together of over 85 companies in the last five years.

The new brand is evocative of WSP’s strong and forward-looking identity. Engineering is about asking questions, looking at complex problems from different angles, and finding solutions that break paradigms. WSP’s new brand speaks to the complexity and intelligence of engineering, while remaining open to the endless possibilities driving the work of its 36 000 employees around the world. “There has never been a more rewarding time to be a WSP employee. The launch of our new brand is a direct reflection of what we have accomplished, where we are today and our vision for the future. It reflects our uncompromising determination for excellence and focus on connecting our employees, clients and other stakeholders to deliver complex and sustainable projects, paving the way for a future where society can thrive,” said Alexandre L’Heureux, president and chief executive officer of WSP. “Over the years, we have focused on providing advanced solutions for the communities where we live and work. We value our people and

reputation, and stand for our other Guiding Principles: our local presence and international scale; our focus on the future and ability to challenge the status quo; our collaborative approach; and our culture of empowerment and accountability. We have what it takes to help our clients design lasting solutions for the development of better communities, thus building a powerful legacy for generations to come.” In addition to the new logo, the new brand is supported by rich and unique photography, combining striking work with rich textures, bustling urban crowds, and moments of human reflection. Together, they embody the desire to ask questions and to plan, design, and engineer an impactful legacy. The brand platform aims to invite the beholder into the WSP world; to let them complete the equation, and be part of the work. The new logo and brand identity were developed in collaboration with Sid Lee, a global brand consultancy recognized for helping organisations grow through brand-driven creativity. 

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CONSTRUCTION WORLD JULY 2017