Construction World March 2022

Africa, which sells about 1 200 to 1 300 units a year. “We believe that with the addition of the BULL product to Kemach Equipment’s expanding world-class offerings, we have the ultimate earthmoving solution across all industries,” he says. “This is a robust product built on the right fundamentals. We will complement it with good support and an industry-first three year/4 000-hour wet drivetrain warranty as standard.” The BULL deal was followed by yet another strategic distributorship agreement with BOMAG GmbH in August 2021, allowing Kemach to market and support the full range of BOMAG’s heavy and light machines in South Africa, Lesotho and Eswatini. “BOMAG is a huge win for us. It fits perfectly well with where the economy is going. Government has announced a massive infrastructure development programme and we are positioned to play a critical role in that,” he says. “BOMAG is also a big name in landfill construction, and has had huge success in that market in the last couple of years with the previous dealer. Given South Africa’s waste problem, we believe we will play a significant role in that segment.” In August 2021, Kemach Equipment signed a distributorship agreement to sell and support the full range of Liebherr earthmoving equipment in South Africa. The range includes excavators (20 – 100 t), wheel loaders (10,4 – 25 t), bulldozers (20 – 73 t) and a line of telehandlers. On the construction side of things, Lothian says Liebherr offers a strong offering in the 20 – 30 t excavator segment, which constitutes about 60% of the excavator market in South Africa. The larger excavator range, together with the extensive wheel loader offering, also allows the company to compete at the larger end of the scale, complementing the McCloskey offering in the crushing and screening space. Lothian is also excited about the prospect of having a dozer range in the Kemach stable for the first time. To complement its range of BULL and Liebherr tool carriers, Kemach has added the Torpedo range of hammers to its stable, effective September 2021. The range was previously distributed locally by Maximum Equipment, which remains a sub-dealer for Kemach in South Africa. Five pillars Lothian reiterates that Kemach is building its business around five different pillars – Kemach Forklifts (materials handling), McCloskey (crushing & screening), BULL backhoe loaders (construction), BOMAG (infrastructure development) and Liebherr, which gives the company a footprint in not only construction, but also the logistical handling of mining materials. All of these segments leverage each other, giving the business the much-needed balance. Apart from diversification into different sectors of the economy, the multi-brand strategy also allows Kemach Equipment to offer a total solution to its customers, especially at a time when customers continue to chase the convenience that comes with dealing with a single provider for their different needs. “In a crushing and screening application, for example, we are now able to offer a crusher and a matching excavator to load it. At the backend, the customer may need a wheel loader to clean up whatever they are handling and to load material onto trucks. Previously, we were not able to offer that full value chain, but now we can. We have also been very careful in selecting our OEM partners. All the products in our stable complement each other, are of the highest quality and offer true value for money,” concludes Lothian. 

35 CONSTRUCTION WORLD MARCH 2022