Construction World October 2015

This team has been sponsored by Torre Automotive, formerly Control Instruments for 16 years. With the acquisition of Control Instruments by Torre Industries, the team was rebranded as Team Torre and other business units in the Torre Industries stable were offered sponsorship. Torre Lifting Solutions signed an exclusive contract to sponsor the branding on one of the four-plane fleet. The Team Torre branding also extends to the flight suits and other promotional material at events. Quentin van Breda, technical director at Torre Lifting Solutions, points out that the company has a long tradition of identifying and capturing opportunities to increase its market penetration. “Our cranes and other lifting solutions are highly visible and, in particular, our Potain tower cranes have become a regular and noticeable feature on major construction sites throughout southern Africa. The sponsorship of FLYING HIGH The Pitts Special aerobatics team has become a well-loved and recognised name in South Africa. Renowned as best in their class with their Pitt’s special aircraft with many collective awards to their names, these daring aviators, Scully Levin, Arnie Meneghelli, Ellis Levin and Sean Thackwray are a common sight at corporate days, shows and events. > The Social Gain awards were conceptualised by Saint-Gobain to recognise and reward talent in the design of spaces that promote learning and development, as part of the company’s 350 th anniversary celebrations. “The awards really promote and celebrate architecture that posi- The inaugural Architecture for Social Gain 2015 awards ceremony was held at historical landmark, Glenshiel, in Johannesburg recently. ARCHITECTURE for SOCIAL GAIN Award winners >

Penguins Preschool: a sample EcoBrick Wall. (Photo by Threeclouds Photography)

(or triple bottom line) is the small area in the middle, a value engi- neering model is a strong sustainability model. The environmental and economic benefits are a subset of the sustainability aspirations, and are the core values underpinning every aspect of the design solution. “During the design phase of the new Lynnwood Bridge building, each energy-saving feature was modelled and calculated in order to predict how each aspect would impact the electricity consumption of the actual building. The state-of-the-art 3D modelling software, coupled with the expertise drawn from the company’s global team, allowed us to create data that accurately showed the future building’s performance, predict utility bills, and create energy targets to track building perfor- mance,” says Underwood. Analysing energy efficiency initiatives before implementation One of the biggest challenges of current energy-saving initiatives in buildings is when a supplier offers a solution that won’t necessarily lead to a payback for the client. Underwood stresses that the effect of any energy-saving component needs to be analysed before being adopted. “Supplier data needs to be put into a South African context. The supplier could be providing data that is relevant for countries in Europe where there is a cooler climate, or the supplier could take a single oper- ating point and extrapolate the data over the course of an entire year, which could lead to misleading results. In order to know for sure what your building’s payback will be, clients need to take a value engineering approach and make sure they know how the building will perform once the energy-saving initiatives have been implemented,” he says. “Trying to predict the impact of a chilled beam system or an ener- gy-efficient heating, ventilation and air conditioning (HVAC) system, for example, is impossible without looking at the entire system design holistically, doing the calculations and analysing the results. Advanced 3D modelling software gives engineers the tools they need to predict whether an energy-saving initiative is going to have a marginal or worthwhile return on investment. Clients need to partner with engi- neering consultancies that have the capability to analyse the effects of different initiatives if they want real value,” emphasises Underwood. tively effects the integration of community and environment for the long term benefit of both people and planet, complimenting Saint-Gobain’s commitment to support social change and make a difference in the spaces we live, learn, work and play in” said Evan Lockhart-Barker, MD Weber Saint-Gobain in his opening address. An impressive 38 entries were received across the three cate- gories, FUTURE, BUILT & ADOPT-a-School. “We were thrilled with the number of online entries received as these awards challenged industry norms, with the call for strictly digital entries architects were challenged to move beyond the traditional medium of submit- ting hardcopies of drawings and renderings, and embrace the realm of the video entry format, which encouraged digital story-telling around submissions,” added Evan. The judges were so impressed with the quality of entries and the quality of the digital submissions that an additional award for ‘Best Movie’ was added to the competition during the judging process. Judges noticed that these awards saw a new wave of up

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the Pitts Special plane and crew was a natural extension of our sustainable brand growth. We have the added advantage of having customer flip days during the year to offer our clients a very different expe- rience in an aerobatic aircraft. As with all of our endeavours, we believe in aligning ourselves with the best in breed,” Van Breda explains.

Torre Lifting Solutions signed an exclusive contract to sponsor branding on one of the four-plane Pitts Special aerobatics team's fleet.

CONSTRUCTION WORLD OCTOBER 2015