Construction World September 2015

Your 360° business- to-business publishing solution

COMMENT

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Earlier this year I alluded to the ‘360° business-to-business publishing solution’ that will benefit both our advertisers and readers.

What is the 360° business-to- business publishing solution? Apart from the print edition that reaches a carefullymanaged target audience everymonth, the Construction World offering also includes: Constructionworldmagazine.co.za With its rapidly increasing unique visitors since its launch in March 2015, www.construction- worldmagazine.co.za, is a valuable extension to the conventional printed ConstructionWorld offering. Its offering is two-fold: the online edition of the current magazine and a fully- fledged website. Online edition Those who do not receive the physical maga- zine can read the magazine online. This is an online replica of the magazine with enhanced online functionality. It is powered by Flipping- Book Publisher, a software application that allows the user to turn pages, zoom in, print and email articles. This version of the magazine is especially popular with readers who do not receive or do not want to wait for the latest issue of Construction World in the mail. All advertisers in the print edition of the

The newsletter directs recipients to the print edition and the website. It is therefore a very targeted advertising and editorial vehicle. Construction World’s Best Project Awards Construction World hosts its prestigious Best Projects Awards annually, now in its 14 th year. This is the only award in South Africa that recog- nises excellence across the entire construction industry (civil, building, professional services, and specialist contractors) and ensures that proj- ects are not only celebrated by the entrants’ own institutions, but receive far wider appreciation. The December issue is dedicated to the winners and entrants. As such it is an overview of activity in the construction world for that year and is the ideal vehicle to associate your brand with excellence. (The deadline for entries is 11 September – visit www.constructionworldmagazine.co.za for information on how to enter).

magazine receive a hyperlink in the online version to their websites. Website The website, with the sections Marketplace, Environment & Sustainability, Property, Proj- ects & Contracts, Equipment and Products & Services, is updated daily. It carries up-to-date news, in-depth articles, product and equipment announcements and project news. This reaches a wider audience than the print edition, but has an equally targeted audience – a new market that does not always have the time to read the magazine or who does not necessarily receive the magazine. This is beneficial to both parties in the market that Construction World serves: advertisers who use the brand as a vehicle to reach a targeted market, and readers who receive targeted content. News and announcements are shared with our large Twitter and Linkedin following. eConstruction World Construction World has a growing mailing list (in excess of 4 000) that receive our bi-monthly eConstruction World newsletter. It informs our targeted readership of news relevant to their industry.

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Wilhelm du Plessis Editor @ConstWorldSA

EDITOR Wilhelm du Plessis constr@crown.co.za ADVERTISING MANAGER Erna Oosthuizen ernao@crown.co.za LAYOUT & DESIGN Lesley Testa CIRCULATION Karen Smith

PUBLISHER Karen Grant PUBLISHED MONTHLY BY Crown Publications cc P O Box 140 BEDFORDVIEW, 2008 Tel: 27 11-622-4770 • Fax: 27 11-615-6108

TOTAL CIRCULATION: (Second Quarter ’15) 4 696

PRINTED BY Tandym Cape

www.constructionworldmagazine.co.za

The views expressed in this publication are not necessarily those of the editor or the publisher.

CONSTRUCTION WORLD SEPTEMBER 2015