Electricity and Control June 2023

TRANSFORMERS, SUBSTATIONS + CABLES : PRODUCTS + SERVICES

LV, MV and HV cables to order online

The e-commerce platform will enable customers to search for the products they need, to check pricing, availability and lead times, and to track their orders through the Aberdare system – all in real time. Customers will also be able to view and download invoices and statements (current and historical) and proof of delivery documents. Matla added that the company plans to make test certificates and product technical information available as part of the solution in due course. The e-commerce purchasing facility is immediately available to customers – they simply need to register on the site and can then use it to place and track their orders going forward.

Well-known cable manufacturer, Aberdare, has launched an e-commerce trading platform – the first in the cables industry. It makes Aberdare’s full range of low, medium and high voltage cables available online. With this development the company is keeping pace with an increasingly digital world and the aim is to make it easier for customers to order online, anywhere at any time. Speaking at the launch of the new trading platform, in April at the company’s head office in Meadowdale east of Johannesburg, Mishack Matla, Aberdare’s Marketing, Sales and Distribution Executive Director, highlighted that the full cable range also includes its 132 kV cables. These are produced at Aberdare’s high voltage manufacturing line in Gqeberha in the Eastern Cape. The new line, opened in 2019, was built with a substantial investment from Chinese parent company Hengtong. Matla noted too, that Aberdare’s fibreoptic cables are available on the e-commerce platform. “Importantly,” he said, “this new online facility enables us to serve not only the SA market but also neighbouring countries to deliver their cable requirements. It offers an alternative ordering platform to existing customers and opens up access to a wider market in neighbouring countries and further afield.”

Well-known manufacturer of LV, MV and HV cables, Aberdare has launched an e-commerce platform.

For more information contact Aberdare Cables. Tel: +27 (0)11 396 8000

Email: info@aberdare.co.za Visit: www.aberdare.co.za

JUNE 2023 Electricity + Control

27