Lighting in Design Q2 2018

N ews

ELDC launches new showroom in Parkhurst, Johannesburg ELDC, the European Light and Design Centre, a distributor of some of the best European lighting to Southern Africa, recently opened a new showroom in Parkhurst. ELDC imports brands such as Delta Light, Marset, Nordlux, Faro, Oluce, TossB, Michael Anastassiades and Luce Plan to name a few. The company started in CapeTown in 2001 before expand- ing to Windhoek, Namibia, and Rosebank in Johan- nesburg. The showrooms are open to all lovers of design, including the general public and architects and designers. ELDC distributes the imported products through a national dealer network where the lights can be purchased. The new showroom can be visited at 87 6 th Street, Parkhurst.

www.eldc.co.za

New EM lighting division to focus on latest luminaire technology A new lighting division launched by ElectroMe- chanica (EM), in conjunction with Osram and Led- vance, will focus on introducing the latest luminaire technology to the local market. our customers total plug-and-play solutions for their specific requirements,” Moore highlights.

Ledvance South Africa Marketing and Com- munications Manager James Clifford adds that partnering with EM was an attractive proposition as it offers a complete electrical range. In addition, EM’s economies-of-scale allows it to offer major discounts across a range of products. “As one of the largest suppliers of specialist electrical products in South Africa, it made absolute sense for us to launch a lighting division, as this allows us to offer a total solution to our project customers in particular,” Moore stresses. It is planned that the new lighting division will make quick inroads into the residential, commercial, industrial, and OEMmarket segments.The product range on offer for the residential market, in particular, comprises tubes, general lights, downlights, bulbs, and foodlights for perimeter security. As a launch promotion, EMwill run a special on standard slimline 600 mm x 600 mm and 1 200 mm x 600 mm ceiling LEDs and on some ranges of food lights.

The full-LED luminaires distributed by the division represent the latest trend in the lighting industry, EM Lighting Division Manager Vinson Moore comments. In Europe, the ratio of luminaires to traditional lamps sold is 60:40, while in South Africa it is 10:90. “Therefore a main aim of our new lighting division is to educate the market about the advantages of full-LED luminaires.” These include the fact that LEDS not only last longer, but are also more durable, and offer a better light quality.This technology is also highly energy-ef- ficient, with Energy Star rated residential LEDs using 75% less energy, and lasting 25 times longer than conventional incandescent lighting, for example. The Osram and Ledvance partnership is a global leader in innovative lighting products and solutions. EM’s new lighting division is focusing on nine luminaire products at present. This range will be expanded as and when needed. “We will definitely be able to take advantage of the synergy between these two leading companies, which will allow us to introduce the latest products to the local market,” Moore stresses. These include complete or modular LED mod- ules that are fully integrated for ease of installation, in addition to lasting three to four times longer than the average, lamp, bulb or tube. “Our aim is to have LED retrofit replacement options available for any application, which also allows us to offer

www.em.co.za

29

LiD Q2 - 2018