Lighting in Design Q2 2023

product at the end of its useful life.

illuminate the vertical planes we wish to highlight, and, at the same time, will provide us with a better visual and spatial perception. • Accent lighting, which will focus the attention on specific points. The balance in terms of the accentuated lighting contrast also goes hand in hand with the communication and positioning of the brand. It does so by seeking to achieve varying degrees of eye-catching effects with this last layer of lighting. A better purchasing experience through the use of lighting The rise of local commerce, and a greater ecological awareness on the part of the users, have brought to the fore the so-called ‘Slow-Shopping’. This form of shopping, which is far more leisurely than normal shopping, means that your commercial space needs to be divided into several different types of areas, each with its own distinctive type of lighting. This helps you to create diverse atmospheres and an increase in lighting quality, thus increasing the average time spent in these areas. Having luminaires equipped with a light source that supplies a good colour rendering capacity is extremely important in order to improve the overall shopping experience. LED technology allows us to measure this capacity thanks to the Colour Rendering Index (CRI). However, this is not the only metric that tells us about the quality of light in terms of its ability to reproduce colours. The TM-30-15 method helps us to get to know data such as colour fidelity (Rf) and saturation (Rg): • The colour fidelity index (Rf) allows us to know if the colour we’re perceiving is close to a “natural” colour, or if, on the contrary, there are deviations in perception. Values close to 100 would show us a colour in a very natural light. • The saturation index (Rg) helps us to know the degree of saturation of a colour in certain shades. These two indexes help us to choose the best light source to reproduce the different colours and shades we need, whether this be the illumination of the objects on display or to improve the perception of the environment. At the same time, it allows us to implement certain strategies, thanks to which we can maximise and enhance specific characteristics of the materials. The new breed of conscious consumer demands a holistic experience, as well as an identification with brand values. These values shouldn’t only be reflected in the products on offer, but the whole area should also convey this sustainable awareness on behalf of the brands. For this reason, the lighting solutions in the area must be: • Highly energy efficient. • Designed using concepts of eco-design and circularity, to allow better recyclability of the

Lighting to add dynamics to the exhibition area The rise of e-commerce and the omnichannel phenomenon means that the shopping process is increasingly becoming a hybrid process between the online and offline experience. This trend, on the one hand, offers us the opportunity to enjoy experiential shopping areas. In these, the experience, the element of surprise, and distinctiveness play a significant role in brand generation. On the other hand, there are large logistical areas aimed at optimising the whole process. Lighting plays an important role in dynamising and driving experiential spaces. Thanks to this, it is possible to reinforce the so-called ‘cold spots’ (those with lower performance) transforming them into ‘hot spots’ by improving their visibility and improving and encouraging the circulation flow of the consumers. Different strategies can be employed to achieve this, from raising the lighting level – using projectors with more concentrated optics to achieve greater light contrast – or by using dynamic lighting that introduces a variety of intensities and tones that change over time. • Flexibility: The chosen lighting system must be flexible enough to adapt to all the changes in the display area, such as the use of luminaires on track. • Dynamic: The technology used can allow for changes in the products that are on display, modifying both intensity and colour temperature. Dynamic lighting helps to create more people orientated spaces, making them more fluid and organic. The lighting supplied by the luminaires in shops affects the customers’ sensory perception and mood: a cool white light, for example, relates to the feeling of spaciousness, while a warm light gives the impression of intimacy and comfort. • It allows us to create experiences that are very different to the online commerce experience. Lighting in physical shops adapts to both the customers’ shopping habits and experience, making it more people-oriented. • It creates more dynamic commercial areas, adapting at all times to the needs of the business, while, at the same time, making it possible to maintain a lighting coherence that the customer can easily identify with the brand. • It facilitates interaction between the commercial space and its customers and workers. The lighting ambience is adapted to the elements as well as to the use of the different spaces, customer flow, or density.

Source: www.lamp.es

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LiD Q2 - 2023