Lighting in Design Q3 2021

LEDVANCE employees in Johannesburg

recently celebrat- ed the company’s 5 th birthday.

5-years-old with 100 years’ experience

During the month of July, LEDVANCE celebrated its 5 th anniversary. Emerging from the general light- ing business of Osram, the company is now owned by Chinese lighting company MLS Co., LTD. With offices in more than 50 countries and business activities in more than 140 countries, LEDVANCE possesses an outstanding global market access built on trusted, long-standing customer relation- ships and a powerful distribution network. After the lockdown restrictions were eased, the South African branch of LEDVANCE had a staff lunch with the company’s CFO and MD as speak- ers, sharing the organisation’s accomplishments over the past five years and looking to advancing light in the future. LEDVANCE is one of the world’s leaders in gen- eral lighting for lighting professionals as well as end users, offering a broad variety of LED luminaires, advanced LED lamps, intelligent Smart Home and Smart Building solutions as well as traditional light sources. The company continues to increase its market share with innovative, award-winning prod- ucts and advancing technologies. “We are already leaders in the lamp sector as Osram. LEDVANCE has successfully introduced luminaires and with our innovations we keep on improving and expand- ing our range. LEDVANCE is in the top 5 fastest growing luminaires company globally,” noted a representative from LEDVANCE. Highlights from the last five years include: 2016: Brand founded 2017: EU No. 10 in luminaires

2018: EU No. 8 in luminaires 2019: German Design Award winner 2019: EU No. 6 in luminaires 2019: EU No. 2 in lighting

2020: German Innovation Award winner 2020: LED LUM Europe CY ranking No. 6 Future endeavours As a global brand, it is important for LEDVANCE to distribute to all countries, and therefore LEDVANCE South Africa is aiming to grow its market share in Africa, building on long-lasting relationships and encouraging growth with marketing efforts. More exciting news out of the company is that this spring, LEDVANCE will begin to roll out new eco-friendly packaging for its products. “Not only do our products save energy, but our new packaging is bold and eco-friendly, contributing to a sustainable future,” say LEDVANCE. The new packing, which will stand out on the shelves with its distinctive black and orange colouring, is 100% plastic-free. www.ledvance.co.za

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LiD Q3 - 2021