MechChem Africa September-October 2020

The Festo Core Product Range: Stars in Automation Quality and attractively priced solutions from a reliable partner are the keys to success during difficult times, leading many companies to expand their use of automation. In response, Festo has added more products to their Core Product Range which, according to the Festo SouthAfrica Head of National Sales, Adrian Bromfield, are a step towards becoming the partner of choice for automation companies.

T his year, the South African gov- ernment has had to impose strict restrictions to suppress the spread of COVID-19. As a result, there has been a ripple effect on the economy and industry, including the automotive, food and beverage, textile and medical industries. The Festo Core Product Range, also known as Stars in Automation, offers solutions to sup- port automation in these industries during these times. The Core Product Range consists of the latest technologically advanced solutions to assist customers to become more competi- tive, without compromising high-quality and

attractive prices. Through these selected products, Festo is helping companies to cut costs and effortlessly realise up to 80% of the automation applications needed by their industry. “As a preferred partner in the Automation Industry, we look at our customer’s challenges anddesignhigh-performing solutions toover- come them. This is why we recommend the latest Core Product Range to our customers that require products with optimal price- performance ratios,” says Adrian Bromfield, Head of National Sales at Festo South Africa. Thehallmarkof the latestCoreProductRange is the collaborationbetweendesignengineers

and production planners from Festo, who have worked closely together during the development of the range to ensure that the products meet customer needs. According to research institution Meticulous Research, the overall estimated impact of COVID-19 in the Automation Industry is 7-8%. As leaders in this industry, Festo recognises the vital role of support- ing industry through this pandemic. These products are one of the initiatives that the company is using to support its customers.

4 ¦ MechChem Africa • September-October 2020

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