Modern Mining August 2022
ELECTRA MINING PREVIEW
Electra Mining Africa – bringing industry With over 25 000 m² of floor space already sold and more than 550 confirmed exhibitors, this year’s Electra Mining Africa exhibition, which celebrates over 50 years, is gearing up to welcome a host of local and international visitors. By Nelendhre Moodley . that will matter to your business, and your future. Electra Mining Africa offers the opportunity to build long-lasting connections that matter for buyers, sell ers and all industry stakeholders, says Hefer.
Moreover, government’s recent announcements that face masks are no longer required to be worn and that there are no limits on the size of gatherings, are likely to have a positive effect on attendance. Electra Mining Africa 2018 attracted close to 30 000 visitors, but trends emerging across this year’s shows indicate that visitor numbers are gen erally lower than pre-Covid events though the quality of visitor is higher, and Specialised Exhibitions is still expecting thousands of senior level decision-makers at this year’s event. An exhilarating programme is lined up to ensure that it attracts as many visitors as possible. Hefer firmly believes that “Electra Mining Africa is a much-needed platform for buyers and sellers to connect face-to-face again. It presents an opportu nity for industry networking to take place, to build business partnerships and new connections, and for new products and services to be launched”. Electra Mining Africa 2022 Apart from the old favourites, Electra Mining Africa 2022 is offering an exciting showcase of new technologies, ground-breaking machinery and equipment, and cutting-edge products, systems and services.
T rade show organiser and portfolio director Charlene Hefer from Specialised Exhibitions says there is much anticipation and excitement around the restart of exhibitions and a general eagerness to return to in-person, face-to-face busi ness events.
“Shows are back and calendars are tight,” Hefer says, citing Kai Hattendorf, CEO at UFI, The Global Association of the Exhibition Industry, who recently noted that this year is seeing the exhibition and busi ness events industry busier than ever. “We are anticipating a well-attended event from both an exhibitor and visitor per spective. At our recent Electra Mining Africa exhibitor briefing, we were thrilled to see so many seasoned and first-time exhibitors in attendance,” she says. The theme for this year’s show is: Make Connections That Matter. While networking is a great way to
“Business events drive the recovery and re-connection of industries, sectors and economies; their importance cannot be underestimated,” Kai Hattendorf, CEO at UDI.
interact and exchange information, making a real connection offers much more. “It’s the first step to building the enduring and beneficial relationships
Purchasing decision-makers source new products and speak to experts about latest technologies.
Showcasing a broad range of products, technologies, systems and services.
The event presents live demos across exhibition halls and outside areas.
The trade show offers a 5-in-1 experience with thousands of products on display.
Ground-breaking machinery and equipment can be seen throughout the exhibition.
36 MODERN MINING August 2022
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