Modern Mining August 2024

power and transport all in one place,” says Hefer. According to Hefer, Electra Mining Africa has a reputation as a platform for trade; its focus as a B2B event means that the organisers understand the importance of markets and connecting buyers and sellers. “Every two years,” she says, “industry comes together for five days to trade and do business at one venue. Buyers and sellers connect. Deals are made and partnerships formed. This stimulates trade in the industrial, manufacturing and mining sectors of the South African economy. In support of this, there could be no better endorsement of the show than the almost 50% of exhibitors who, before the gates had closed on the 2022 show, had already booked their stands for the 2024 show. Moreover, the quality of the audience is a priority for exhibitors, which means we work closely with our exhibitors to attract the correct audience. Exhibitors get to connect with existing customers and potential new customers to radically increase their brand awareness, generate sales enquiries with sales made post show and, more often than not, sales made from the exhibition floor.” Electra Mining Africa offers a 5-in-1 trade expo experience embracing all interconnected industries related to the areas of mining, electrical, automation, manufacturing, power and transport. Hefer notes that the mining industry, which plays an important role in the South African economy, remains a strong focus for Electra Mining Africa. Other key sectors represented at the show are manufacturing and beneficiation, electronics, electrical and electro-mechanical,

The event offers live demonstrations at the vast exhibit areas.

“Given that Electra Mining is all about connecting, the overall theme for the show is: Connect with Your Future in the areas of mining, electrical, automation, manufacturing, power and transport.” Why attend Electra Mining Africa? “From drones to the Cloud to AI, the world is progressing at the speed of light. It’s not always easy to stay on top of the latest innovations in your field. But at Electra Mining Africa 2024, you’ll find all the latest cutting-edge technology on display, hear talks from trailblazers in the industry and meet hundreds of exhibitors across the areas of mining, electrical, automation, manufacturing,

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