Modern Mining January 2025

ADVERTORIAL COMMODITIES OUTLOOK

Gold glitters in 2024, more of the same in 2025? By Nelendhre Moodley 2024 continues to be a superb year for gold, which is on-track to deliver record production, surpassing 2018 as the previous record year. “I t is a really exciting time for gold, with the industry clocking more than 30 all-time highs in terms of price. This record-breaking run has caught many people by surprise.

Given the interest rate cutting environment, we expected gold to do reasonably well, however, not as well as it did,” says WGC’s Market Strategist for EMEA, John Reade. For the third quarter of 2024, total gold demand (inclusive of OTC investment), gained 5% y/y to 1,313 t – a record for a third quarter. This strength was reflected in the gold price, which reached a series of new record highs during the quarter. The value of demand jumped 35% y/y to exceed $100bn for the first time ever, the World Gold Council (WGC) said. Speaking to Modern Mining soon after the WGC released its World Gold Demand Trends third quarter 2024 report, Reade explained that the past few years saw a shift in the drivers for gold, where previously it was based on US interest rates and the strength of the dollar. However, over the past two years, strong demand for gold has emanated from emerging markets. “Most industry experts have been surprised because gold has been surging for reasons other than the traditional ones, with strong demand from a variety of emerging market buyers, including Central Banks, retail investors, high net worth individuals and strong jewellery demand experienced earlier in the year. Instead of being price takers of the gold price as set by Western markets; emerging markets, the biggest buyers of gold in 2024, are starting to exert their strength in determining where the gold price is headed.” Emerging markets are centred around Asia and the Middle East and include the dominant players of India, China and Turkey, amongst others. While emerging market gold consumers have, for decades held great importance in gold purchases, Reade ascribes the market shift, particularly over the past two years, largely to the loss of interest in gold from Western investors. However, with interest rates in the US

John Reade: WGC’s Market Strategist for EMEA.

decreasing, Western investors are turning their attention to gold as a source of investment once more. ETFs on a roll According to the WGCs Q3 2024 World Gold Demand Trends report, global investment demand, which more than doubled year-on year to 364 t, was driven by a shift in demand for gold ETFs primarily from Western investors. Globally, gold ETFs added 95 t, marking the first positive quarter since Q1’22. “There have been general outflows in ETFs in 2021, 2022 and 2023, however, in Q3 of 2024, ETF flows turned positive - a sign of increasing investor confidence in gold, predominantly from North America and Europe. The key driver underpinning a surge in the price of gold is the rekindled investor interest following interest rate decreases in Europe, and, towards the end of the quarter, from North America. Over the past few years, high interest rates have discouraged Western investors

12  MODERN MINING  www.modernminingmagazine.co.za | JANUARY 2025

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