Modern Mining July 2020

for their market knowledge and technical expertise, making them close partners in building Africa’s future. More than just taking orders for products and providing supply logistics, a VAR proudly carries the WEG brand into local markets representing the full product and service offering. “As we have done in South Africa, we are rooting

driven by partnerships with in-country businesses who have the technical capability and capacity to market and support the company’s extensive range of products and services. While the early offerings focused on the well- known WEG electric motors, the company now markets a comprehensive portfolio of electrical prod- ucts and solutions. These include geared motors, low and medium voltage drives and automation, panels, MCCs, E-houses, power and distribution transform- ers, mini-substations and a selection of traditional, renewable and hybrid power generation solutions as well as electrical infrastructure and mobile solutions. “We are able to offer complete solutions based on our comprehensive product and services port- folio,” Milan says. “Making these solutions available into sub-Saharan Africa has been facilitated by our network of 28 Value-Added Resellers (VARs) and dis- tributors in 22 sub-Saharan African countries outside of South Africa.” “The local content mandate is playing an increas- ingly important role in the supply of equipment and services into the formal business sector across the African continent,” says Milan. The role of the VARs is particularly important in Zest WEG’s sub-Saharan Africa growth strategy, and these locally owned businesses are carefully chosen

Zest WEG on a copper mine in Kitwe, Zambia.

WEG transformers installed at a copper mine in Zambia.

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