Modern Mining November 2024

Just under 40 000 visitors attended Electra Mining Africa 2024.

Live demos with equipment in action across the halls and outside areas.

marketing of the show. “To achieve the number of visitors this year, yes, the marketing was good. But not just ours; it is the collective effort that makes a show successful. The industry really bought into this and I think that’s what made the difference. No individual, no one organisation, can put an event like this together on their own. It was the collective effort of all stakeholders that ensured the success of this year’s show.’ Looking ahead to Electra Mining Africa 2026 When asked where Electra Mining Africa goes from here and what it will look like in 2026, Hefer said the good news is they started planning for 2026 a couple of months ago. “There are many new initiatives in the pipeline and some areas we want to improve for the next show. We will engage with our exhibitors, visitors, sponsors, associations and media partners to get their input too. There’s a lot in our planning mix already, but their input is also crucial for us.” Corin also reflected on what the industry might look like in 2026. “In two years’, time new technologies and solutions will be out there, and our exhibitors will be showcasing and demonstrating these. Artificial intelligence is having a major impact, even in our business. How we communicate, how people register to attend, tools that help both exhibitors and visitors on site. We don’t know yet what will be available in 2026. It will be an exciting couple of years as the unknown becomes known,” he concluded. Electra Mining Africa is the largest mining, electrical, automation, manufacturing, power and transport trade exhibition in Southern Africa and one of the largest global mining and industrial shows. It is recognised as a ‘5-in-1 Trade Show’ with its five incorporated shows: Electra Mining Africa, Automation Expo, Elenex Africa, POWERex, and Transport Expo. Local manufacturing also played a prominent role at this year’s Electra Mining Africa as, for the first time, the Local Southern African Manufacturing Expo

were announced at an exhibitor’s function which took place on the Wednesday evening. Charlene Hefer, Portfolio Director at Specialised Exhibitions says that the Awards celebrate remarkable ingenuity and outstanding levels of innovation. “The innovation displayed across the show was of a world-class standard and this was reflected in the entries received for the innovation awards competition. In the coming months, many of the products and innovations are likely to be exported into Africa and other parts of the world now they have been launched to market at the show.” On the Thursday morning, the Deputy Minister of Mineral and Petroleum Resources, Ms. Nemadzinga-Tshabalala visited Electra Mining Africa. The deputy minister said she was visiting the show to see what technology, innovation and investment was taking place in the mining industry. She was very impressed by what she saw. “From my walkabout it is clear that Electra Mining is booming and growing.” She added that she would like to see the relationship between the expo and her department grow stronger. Attributes of a successful 2024 Asked what made Electra Mining Africa the success it was this year, Hefer said it was all about collaboration. “We have a great team who have worked really hard to ensure the success of the show, but it’s also the collaboration we have with the industry associations, the trade media, our suppliers, and of course, our exhibitors. We launched a brand-new exhibitor training programme this year and spent three days training just over 350 of our exhibitors, and we could see at the show how they implemented what they learned. From how they approached build-up and the effort they put into their stands, to the way they were interacting with visitors and how they embraced our theme days. It made a real difference. They took their exhibiting to the next level!” Corin spoke about the collective when it came to the

November 2024 | www.modernminingmagazine.co.za  MODERN MINING  33