Modern Quarrying Q3 2020

Afrimat’s Qwa Qwa Quarry in the Free State has won numerous ASPASA Show Place awards, and produces some of the highest specification road and asphalt stone in the country.

ON THE COVER

A huge part of Afrimat’s success over the years has hinged on its diversification strategy. Not only does this apply to its product line, but also to its geographical footprint. Its North Cluster – a combination of operations across South Africa’s key regions of Gauteng, KwaZulu-Natal and the Free State – is a case in point of an interconnected support system, which demonstrates how the construction materials giant places immense value on its geographical footprint and proximity to the market and customers. By Munesu Shoko. AFRIMAT’S NORTH CLUSTER DEMONSTRATING AN INTERCONNECTED SUPPORT SYSTEM

M ost business professionals agree risk. Diversification is a business strategy aimed at maximising returns by investing in different areas that would each react differently to the same event. Afrimat is one such company that has truly and successfully pioneered diversification. that, although it does not guarantee against loss, diversification is the most important component of achieving long- term financial goals while minimising

With its roots in construction materials, the company has in recent years spread its wings to include Industrial Minerals and Bulk Commodities. Afrimat’s diversification strategy has not only applied to its product range, but also to its geographical footprint across the country. This enables the company to service projects of any scale, from major infrastructure and construction projects for state-owned enterprises and parastatals through to small private sector contracts. A good example of this strong focus on its footprint is

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MODERN QUARRYING QUARTER 3 - 2020