Sparks Electrical News August 2021

SPARKS DIGITAL

3

Digital marketing ideas for electrical contractors

I f you are an electrical contractor who is looking to get the phone to ring more often and fill up your appointment book, have a look at these simple marketing ideas we suggest for electricians. Create a professional site for your electrical business You will hardly be able to promote an electrician business without a website. If your electrician business does not have a professional site, you will not get a lot of customers who search for electrical services online. Your job is to create a well-designed, responsive, search engine-friendly website that is easy to use for your electrician business. Plus, you need to provide information on services offered by your electrician business. With a great website, your electrician business will stand out from the crowd. Focus on local search engine optimization It is crucial for you to know that creating a website for electricians is only half the battle. Once you have developed a site, you have to promote it in search engines. Keep in mind that your website will do a great job for your business only if its web pages rank high for the target keywords in popular search en- gines (such as Google, Bing, and Yahoo). Obviously, electrician companies provide their services in certain areas only. That is why you should not promote your website’s pages for general keywords. However, it makes a lot of sense for you to optimise your site’s pages for local keyword phrases. As mentioned above, local SEO needs to be a key part of an electrician company’s marketing strategy. Nevertheless, it may take too much time to optimise a site’s web pages for the necessary keywords and start getting search traffic. Things are likely to go easier with search engine promotion if you decide to make use of PPC advertising services. Bear in mind that your electrician business will begin to get search traffic immediately after you launch a pay per click advertising campaign. There is no better way to test a business idea than to launch a PPC marketing campaign. The reality is a pay per click advertising campaign can be modified, suspended, or even stopped anytime. Another impor- tant thing that you need to be aware of is that advertisers have the Use pay per click advertising to promote your electrical services

perfect opportunity to set up budgets for their PPC campaigns. That means that you will be able to take control of your spending on pay per click advertising. Take advantage of local business listings Electrician business owners prefer to get their companies listed on local business sites for obvious reasons. Below, we will explain to you how exactly your electrician business can benefit from local business listing sites. • More customers. You need to know that people tend to check cus- tomer reviews of local businesses on popular listing sites. That means that if you get your electrician company listed on popular local business sites and build a good reputation on the market, you are likely to attract a lot of new customers. • Better Google rankings. Additionally, local business listing sites will give you a lot of backlinks that will definitely have a huge positive impact on your site’s SEO. • Increased brand awareness. Above all, you will be able to increase your brand awareness dramatically if you choose to get your electri- cian business site listed with the top local business listings. Popular social media platforms can help you drive more clients to your electrical business It is fair to say that popular social media sites (such as Facebook, Twitter, Instagram, and many others) provide electricians with huge marketing potential. In fact, electrician businesses can benefit from social media promotion in many ways. • Social media sites generate high amounts of traffic to an electrical business site. • If the promotion is done right, top social media sites will certainly generate high amounts of targeted traffic to an electrician business. After that, you will have to convert your social media traffic into prospects, sales, and profits. • Social media sites make it possible for electricians to communicate with their prospects and customers. • It is a great idea to use social media sites as an online communica- tion tool. People will leave comments on your electrical company’s social media profiles. They may ask you various questions about your electrical services or leave feedback about your business.

CONTINUED ON PAGE 4

An inspirational local story

Lebogang is one of the trusted line supervisors at Lesco (featured on our cover this issue). She goes to work every day ready to prove her unparal- leled value to the organisation. Watch her story.

Scan the QR code to watch https://youtu.be/r7ZNJSApi2w

SPARKS ELECTRICAL NEWS

AUGUST 2021