Sparks Electrical News February 2024

CONTRACTORS’ CORNER

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CEDSA kickstarts 2024 by adding Himel automation products to its portfolio of brands C ED (Consolidated Electrical Distributor) is thrilled to announce its latest venture into the realm of automation with the introduction of the Himel automation product range. Richard

years’ experience as a collective, we are confident we will be able to offer clients the correct solutions and a competent support for the Himel products.”

Enquiries: www.cedsa.co.za

Egenrieder, General Manager (GM) of CED, expresses enthusiasm about this strategic move, highlighting the challenges faced in 2023 due to shipping delays but emphasising his delight in having Himel automation products now readily available nationwide. As CED experienced substantial growth in both its customer base and product offerings, Egenrieder sheds light on the increasing inquiries from customers regarding new product categories and divisions. “The automation sector, encompassing variable speed drives, HMIs (human-machine interfaces), PLCs (programmable logic controllers) and other cutting-edge products, emerged as a recurring theme when interacting with our customers,” says the GM, whose proactive approach involved extensive research and collaborations with foreign suppliers, ultimately leading to the discovery of Himel, an internationally recognised brand with decades of industry presence. Egenrieder emphasises, “Himel is an internationally established brand, and it boasts a rich legacy in the industry. Its product range stands shoulder to shoulder with any other brand in the market, making it an ideal partner for CED.” He adds, “With an expansive array of high-quality switchgear and motor control, Himel is particularly esteemed for its automation products. This partnership enhances competition and elevates product quality, aligning perfectly with CED’s commitment to excellence.” While not importing the entire Himel product range, CED proudly holds exclusive rights to the automation range showcased on its website. Egenrieder acknowledges the complexities of bringing international products into the South African market, highlighting the importance of meeting or exceeding local requirements. “The selected products were carefully chosen to align with CED’s mission of delivering quality products that cater to customers‘ needs effectively at economic pricing,” he says. CED assures its customers that the Himel range guarantees unparalleled reliability and performance. Egenrieder confidently states, “Customers will immediately notice the difference when using Himel products.” He highlights CED’s position as one of over 100 Himel distributors globally, underscoring the magnitude of the brand. Currently CED’s list of Himel products includes soft starters and variable speed drives that range from 0.4kW up to 850kW, smart pump drives, and the solar series of products, as well as the official Himel accessories to enhance all the above products. “Our containers were recently cleared through Customs and all of our branches across the country have stock on their shelves,” says Egenrieder. “We are excited about this partnership, and the potential – Himel is a reputable brand, and with the launch of our automation support desk, with over 30

SPARKS ELECTRICAL NEWS

FEBRUARY 2024