Sparks Electrical News July 2022

CABLES AND CABLE ACCESSORIES

11

Innovative, new wire ID solution Brady, a global leader in industrial and safety print ing systems and solutions, announced today the launch of a new print-on hook material designed to identify wire and cable bundles.

As data centres increase in size and complexity, the challenge to correctly identify cable bundles, efficiently, has become more important. When in stalling and updating cables, a misidentified cable can interrupt data, cause outages and make trou bleshooting more difficult, limiting overall produc tivity. Since hook and loop solutions are already used heavily in the datacom industry (as they are less like likely to damage cable insulation), Brady part nered with Velcro® Brand to create an innovative solution: BradyGrip™ Print-on Hook Material fea turing Velcro® Brand Hook. This exclusive new product combines high-performing Brady materi als with Velcro® Brand technology. It can be print ed on, then placed on Velcro® Brand One-Wrap® Ties to identify wire or cable bundles. “Today there’s a focus on greater efficiency in the wire and cable industries,” says Adam Meaux, senior global product manager at Brady. “And faster application and identification are key. We developed BradyGrip™ to improve the way iden tification is done in the field, saving both time and money. And by offering a product that can be both printed on and placed, we’ve done just that. Truly, there’s nothing like BradyGrip™ on the market. It transforms the way people work.” This innovative new material allows Brady to reach a variety of markets that rely on markers to identify wire and cable bundles: datacom, telecom, electrical, medical and construction work. A key feature of BradyGrip™ is its print-on capabilities. Barcodes, text, graphics – all can be printed on this durable, high-quality material. This replaces error-prone or illegible handwritten markers with faster, clearer printed ID. Something a busy data installer only dreams of, until now. BradyGrip™ is the newest addition to Brady’s well-established line of identification solutions. Additionally, the company offers an extensive line of labelling materials, ribbons, printing systems and software to fully establish itself as a world wide leader of complete printing solutions. Brady Corporation is an international manu facturer and marketer of complete solutions that identify and protect people, products and places. Brady’s products help customers increase safety, security, productivity and performance and in clude high-performance labels, signs, safety de vices, printing systems and software. Founded in 1914, the company has a diverse customer base in electronics, telecommunications, manufacturing, electrical, construction, medical, aerospace and a variety of other industries. Brady stock trades on the New York Stock Exchange under the symbol BRC.

Enquiries: +27 (0)11 704 3295

SPARKS ELECTRICAL NEWS

JULY 2022