Sparks Electrical News June 2022
CONTRACTORS’ CORNER
2
The state of smart home adoption in SA
S outh Africa lags behind the world in smart home ownership, with a 23% gap between South African and global consumers when it comes to embracing the use of internet-connected devices to enable the remote monitoring and man agement of appliances and systems. “While there are some understandable barriers to smart home adoption in South Africa, oppor tunities also exist for smart home proliferation,” says Dr Andrew Dickson, Executive: Engineering at CBI-electric: low voltage. He notes that one of the critical hindrances is internet accessibility. According to the latest Digi
tal Quality of Life survey, which ranks countries based on five pillars – internet affordability, in ternet quality, e-infrastructure, e-security, and e government, South Africa placed 68 th out of 110 countries. “While we took the 26 th spot for afford ability, we didn’t perform as well on internet quality where we ranked 57 th and 87 th for electronic infra structure – both of which are essential for effec tive use of smart home technology.” However, he says there is hope. “Earlier this year, the Minister of Communications and Digi tal Technologies, Khumbudzo Ntshavheni, stated that every South African will be given access to
the internet as a core utility. During her State of the Nation debate, she said ‘data has become a new utility, like water and electricity, that our home needs. At some point, a South African household, whether rich or poor, will be given access to 10 GB per month, because that is what the government will deliver’.” Another hurdle Dr Dickson has observed locally and globally is mistrust of smart home tech. Sur veys conducted amongst consumers in Australia, Canada, France, Japan, the UK and the US, have found that many are sceptical about consumer Internet of Things devices, which include smart
Dr Andrew Dickson, Executive Engineering at CBI electric low voltage.
home technologies. For example, 63% of peo ple surveyed said they find connected devices ‘creepy’ in the way they collect data about people and their behaviour, while 28% stated they will not own a smart device due to security concerns. “If these are the attitudes of consumers in more developed countries where smart devices are more pervasive and more advanced, one need only imagine the perceptions of the local market. Education around the capabilities and safety elements of these devices is clearly lack ing and will be crucial for putting consumers’ minds at ease and expanding the South African smart home market.” Cost is an additional concern. “The most recent BankservAfrica Take-home Pay Index has re vealed that the average South African real take home salary is R16 022, which makes it all the more difficult for South Africans to adopt smart home technology, especially when it comes to devices from overseas. That said, there are sev eral locally developed products that are available at a more affordable rate. Plus, there are ways to make homes smarter without enormous cash outlays. Homeowners themselves will need to be smart in how they go about doing so, such as by installing one smart device at a time and focus sing on energy intensive appliances or security areas first.” Despite the obstacles, Dickson believes that current market conditions, like the accelerated digital adoption rate, will enable increased smart home device implementation: “Since the COV ID-19 pandemic struck, homes have been turned into digital hubs for work, study and entertain ment. Smart homes are a natural evolution.” He concludes by saying, “As more South Afri cans become aware of the benefits smart home devices offer, such as monitoring and manag ing electricity consumption, as well as providing appliances with some protection in the event of load shedding surges, the adoption rate will in crease in the country. Simply put, smart is the way for homes of the future.”
Enquiries: www.cbi-lowvoltage.co.za
SPARKS ELECTRICAL NEWS
JUNE 2022
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