Sparks Electrical News June 2023

CONTRACTORS’ CORNER

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South Africa’s first e-commerce platform for the cable industry Aberdare Cables is the largest cable

Aberdare marketing manager, at the launch event held at the company’s Meadowdale office. Aberdare marketing, sales and distribution executive director Mishack Matla, noted: “We are a 77-year-old manufacturing business, and it is important that we continue to adapt. With South Africa’s first ecommerce platform in the cable industry, we are enabling customers to engage with us in a more efficient manner.” The platform is free to use, giving

try, OEM, retail, agriculture and engineer ing services. Now the company has launched a new e-commerce platform to enable the online sale of its products. “The world is moving towards an online era, and, as Aberdare, we want to be a part of that future,” explained Pretty Matjie,

manufacturer in Southern Africa, special ising in electrical cables for application in power transmission, distribution and generation. The product offering extends across multiple market sectors such as energy, building and construction, mining, renewable energy, transport, large indus

Aberdare Cables recently held a launch for its e-commerce website.

Aberdare staff; Raven Mahabeer, general manager; CEO, Andy Wang; Pretty Matjie,

customers the ability to view prices, view and download invoices and statements, check stockholding and track deliveries. As the platform is coupled with the Aberdare backend system, each customer sees their own specific pricing, invoices and discounts, along with real-time status of their orders. CEO Andy Wang said at the event that Aberdare has always been committed to providing the best products and the best service, and the new e-commerce platform is testament to that vision. “Our goal is to provide an incredibly convenient B2B platform to the cable industry. We cannot wait to trade with you on our platform in the near future.” The event was also used as a platform to announce a new product offering from Aberdare. “Given the electrical crisis the country is facing, we want to be a part of the solution, thus we are adding battery energy storage to our portfolio,” said Matla. Two prototype 5 kW inverters and a 20 kWh lithium-ion battery system are on display at the company’s offices, with the solution to be made available to customers once the shipments have arrived in South Africa. Aberdare’s three manufacturing sites and eight customer service centres in South Africa enable the business to provide personalised service to its entire customer base. With 70 years’​experience, Aberdare’s focus remains on its people, customers, innovation and embodying high standards of quality and safety. The company offers cable design, product development, as well as installation support, commissioning and diagnostic testing through its Engineering Services business. In addition, comprehensive value added services such as Key Account Management, Customer Relationship Management, product and application training, laboratory testing and a Technical Help desk are offered. Aberdare Cables is a level 2 BBBEE contributor which places it in an advantageous position to secure business in the industry. marketing manager; Mishack Matla, marketing, sales and distribution executive director and Samuel Perumal, key accounts manager.

Enquiries: www.aberdare.co.za

SPARKS ELECTRICAL NEWS

JUNE 2023