Sparks Electrical News November 2021

LIGHTING

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Lighting for the retail space E xperts from Radiant Lighting offer electrical con- tractors and lighting designers tips for lighting retail spaces. If faced with a retail lighting project, incorpo- rate the below tips to ensure a successful outcome which will benefit both the customer and client. Layer ambient and accent lighting When illuminating a retail space there should be ambient lighting and accent lighting. Ambient lighting will provide the store with general illumination so that customers and staff can move about comfortably and safely. Accent light- ing will showcase and highlight specific merchandise and displays. The ambient lighting in a store should always be low enough so that it’s an obvious contrast to the accent lighting. This allows the merchandise to re- ally stand out. Stay true to brand values The fixtures and lighting layout of a store should match the brand’s values. Budget-friendly stores do better with ambient lighting, while the emphasis in high-end stores is on accent lighting to create an upmarket look. Pay attention to colour temperature The colour temperature of a store’s lighting affects its demographic. Younger shoppers prefer spend- ing money in stores with a cooler colour tempera- ture (4000 K to 6000 K) as this lighting creates a contemporary, spacious feel. For the older demographic, people in this age group prefer shopping in stores with a warmer colour temperature (2700 K to 3000 K) as this conveys familiarity and comfort. Jewellery stores in particular benefit from having both cool and warm lighting. Gold looks best under 3000 K lighting while silver and diamonds really shine un- der 4000 K. Use hot spot lighting Direct the brightest light where you want the most attention. This simple “hot spot” lighting technique highlights new merchandise, special offers, and any stock that needs to be sold quickly, captur- ing the attention of customers in-store as well as passers-by. Work your window Good retail lighting captures the attention of pas- sersby and lures potential customers into the store. An eye-catching window display is an easy way of achieving this. Use bold, high-contrast lighting in different colours. Lighting that creates movement and variations of brightness is even better. Online lighting store offers new Super Sale section LightStore is very excited to announce the launch of its new initiative – Super Sale. The online store will now feature a new Super Sale category which will regularly be updated with special offers and products on promotion. The company has been working hard negotiating with its suppliers for the best possible deals and their long term buy in so that customers can benefit and save now and in the future. LightStore will feature a variety of products across its full range so that its custom- ers have as a big a selection as possible to save from. LightStore firmly believes this Super Sale ini- tiative will be of great value to its customers in these challenging times. As South Africa’s pre- mier online lighting store, it is totally committed to consistently searching for the best deals for customers as well as sourcing new and interest- ing products. Its growth and the number of repeat customers it enjoys confirms that the company takes its business and its customers seriously.

Change up the changing rooms Awful lighting in a changing room is not going to convince customers to buy anything. Cheap downlights are not flat- tering to anyone and should be replaced with warm, verti- cal linear lights on either side of the mirror. Use integrated lighting According to research, customers are twice as likely to pick up an item from a shelf with integrated lighting than a shelf without. For this reason alone, LED tape lighting is worth investing in.

Enquiries: www.radiant.co.za

Enquiries: www.lightstore.co.za

SPARKS ELECTRICAL NEWS

NOVEMBER 2021