Sparks Electrical News October 2022

CONTRACTORS’ CORNER

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Seen at Electra Mining 2022

O ver five days, more than 30 000 visitors experienced new innovations and new product launches across the five halls and outside exhibit areas at Electra Mining 2022. Ranked as one of the world’s largest mining shows and the biggest mining, manufacturing, automation, electrical and pow er trade show in southern Africa, Electra Mining Africa has a proven track record for driving sales, sales leads and building brand awareness. BBF Safety Group Regional Sales Manager, Desmond Tilly noted that, “We have had a favourable response from visitors. You can see that people are hungry for an expo of this size. We are very happy with the results and had some great interactions with key decision makers and end users coming onto the stand. Electra Mining is a highlight for us in terms of the exhibitions that we do, and our ROI is always good. This year we saw a lot of interest in our new product launches. The sales team will be very busy following up on all the leads after the show. Namibia and Botswana also garnered some leads and then also local leads.” ‘’It’s been a good show. This is probably our fourth or fifth ap pearance at the show, and this year we have found there has been a lot more foot traffic and a lot more interest. People are happy to be back and to have personal interactions,” said Lyndall Farrer, Marketing Manager at Dromex. “The main goal for us at the show is multifaceted but always brand awareness first and our presence in the category. We also use the platform to launch new products and highlight specialised ranges. The show not only allows peo ple to talk to our experts but to also touch and feel our products. Given the gap in the shows due to Covid, it’s not only one or two new products that we are showing but quite a vast range. A lot has changed in the last couple of years, and this has been a big drawcard for people.’’

Megger.

ABB.

Enquiries: www.electramining.co.za

Pepperl + Fuchs.

Comtest.

Phoenix Contact.

RS Components

Schneider Electric.

Nordland Lighting.

The press gathered at the Zest WEG stand for a media briefing.

BBF Safety.

SEW-EURODRIVE South Africa: Greg Perry, National Operations Manager; Raymond Obermeyer, Managing Director; Nici Smith, National Finance Manager; Jonathan McKey, National Sales and Marketing Manager.

A press tour of the SEW Eurodrive stand.

SPARKS ELECTRICAL NEWS

OCTOBER 2022

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