Sparks Electrical News September 2016

LIGHTING

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‘LEADING LIGHT’ CELEBRATES 25 YEARS IN THE BUSINESS F or 25 years, Eurolux has been pivotal in bringing the latest innovations in the lighting industry to South African businesses and consumers. What started out as a modest Cape Town operation has flourished into an impressive company with a nationwide footprint, links into Africa and the Middle East, and above all – an innovative approach to business. “Anybody can sell a product, but throughout Eurolux’s existence, our fo- cus has always been on adding value – and this will not change. We con- stantly challenge ourselves to really engage our customers and offer them excellent products and the technical know-how and knowledge they need to make informed lighting decisions,” explains Shaun Bouchier, director at Eurolux.

Eurolux’s entrance into the project lighting arena highlights Bouchier’s point. “A few years ago we recognised the demand for quality project light- ing in SA, so we decided to make it one of our focus areas. That saw us

importing high bays, floodlights, downlights and top-end decorative fixtures for commercial, re- tail and manufacturing environments. But we did more than just sell these products, we also made our technical teams available to assist customers where needed. It’s part of the Eurolux ethos, we do everything we can to ensure that we deliver out- standing service.” As the company specialises in imports and dis- tribution, Eurolux depends on strong relationships with its business partners to get its products to the general public. With this in mind, all distribu- tors, and the general public, are given the chance to view their products at their unique lifestyle showrooms in Johannesburg and Cape Town. “Our Cape Town showrooms encompasses 1 500m², housing designs from exclusive European brands such as FontanaArte, Slamp, Lombardo, Ivela, Ma- nooi, Inarchi, Iris Cristal, Panzeri, Karboxx, Eglo and SG. We are also thrilled to have partnered with lo- cal icon Carrol Boyes, who has designed an exclu- sive range for Eurolux, which we believe will prove to be very popular,” elaborates Bouchier. In an effort to gain a larger footprint in the elec- trical market, Eurolux sold 60% of the company to ARB Holdings in 2011. Eurolux’s well-branded range of high quality lamps and lighting prod- ucts augments ARB’s extensive range of electrical products and is sold into a complimentary, rather than overlapping customer base. The Eurolux’s product line-up currently includes: • Halogen, HID, LED and fluorescent lamps and tubes; • A broad range of light fittings: ceiling and wall lights, chandeliers, pendants, spotlights and down lights, table and floor lamps; • Outdoor, flood and security lights; and • Ancillary electrical products, including fans and electrical components. To the extent required, all products imported by Eurolux either bear the South African Bureau of Standards mark or comply with the requirements set out by the National Regulator for Compulsory Specifications. Customer demand was behind another of Eu- rolux’s innovative concepts – the company’s light- ing technology workshops. “The industry profes- sionals we engage with on a daily basis expressed the need to better understand emerging lighting technologies and their application within particular fields. To answer this demand, we turned to light- ing specialists Blair Hammond & Associates, who design and conduct the courses for us,” explains Bouchier. “These workshops are designed to en- able architects, consulting engineers and lighting practitioners to make informed decisions regard- ing professional lighting design and application. The 2016 sessions offer brand new content, as well as the opportunity for electrical engineers, ar- chitects, interior designers and other professionals to earn their annually required continuous devel- opment points (CDPs). The recent release of the latest Eurolux lumi- naire catalogue has officially marked 25 years within the local lighting industry, and Bouchier could not be prouder. “We are truly blessed with a tremendous team at Eurolux – who really make all the difference, and they give us great hope for our future.”

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