Capital Equipment News July 2025

COMMERCIAL VEHICLES

Capital Equipment News’ Juanita Pienaar spoke with Anton Falck, Vice President of Hino at Toyota South Africa Motors, about the company’s evolving strategy, future plans, and continued commitment to the local market. Hino builds momentum amid strategic industry shift

Strategic partnerships for a changing industry The global automotive industry is in a period of rapid transformation and, for Hino, staying competitive means forging strategic alliances. Toyota Motor Corporation and Daimler Trucks have recently decided to pool the strengths of their two Japanese truck brands, Hino and Fuso. A new holding company, to be listed on the Tokyo Stock Exchange, will oversee both brands as separate subsidiaries. “This collaboration allows us to improve efficiencies in product planning, development, purchasing, and manufacturing,” explains Anton Falck. “Both Hino and Fuso are very well-established brands, and it makes sense for them to continue to compete as separate entities in the marketplace.” While these changes mark a significant global shift, Falck is clear about the

“Our products resonate with South African operators because they are tough and reliable platforms for a wide range of superstructures.”

Anton Falck, Vice President of Hino at Toyota South Africa Motors

TALKING POINT

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