Capital Equipment News July 2025
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The global automotive industry is in a period of rapid transformation and, for Hino, staying competitive means forging strategic alliances.
Toyota South Africa Motors will remain the distributor of Hino products in Southern Africa - there will be no name change or multi-franchising.
At the core of Hino’s strategy is its renowned “Total Support” programme.
With a robust dealer network, a focus on sustainability, and a customer-first approach, Hino is well-positioned to navigate the changes in the global trucking industry while strengthening its foothold in Southern Africa.
implications for South Africa: “Toyota South Africa Motors will remain the distributor of Hino products in Southern Africa. There will be no name change or multi-franchising. We believe brand focused retailing is part of our success for Toyota, Hino, and Lexus.” increasingly competitive market. Falck points to the launch of the new 700 range as a key factor in the brand’s recent success. “Thanks to the introduction of our successful new 700 range in the extra heavy commercial vehicle (EHCV) market, as well as our well-established position in the medium and heavy commercial segments, Hino has maintained market share in Southern Africa. We improved our share ranking from sixth in 2023 to fourth in 2024, and this year to date, we are pleased to be the third-ranked brand in Southern Africa, in terms of share of sales.” Market performance and growth Hino has held its ground in an
Toyota South Africa Motors will remain the distributor of Hino products in Southern Africa. There will be no name change or multi franchising. We believe brand-focused retailing is part of our success for Toyota, Hino, and Lexus.
CAPITAL EQUIPMENT NEWS JULY 2025 11
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